BREA, Calif. - American Suzuki Motor Corp. reportedly will expand its consumer Internet lead distribution to dealers using Dominion Powersports Solutions’ Traffic Log Pro.
The move gives Suzuki dealers a single place to track and manage their vehicle leads and convert them into sales. Since the leads will be moved in real-time from Suzuki to Traffic Log Pro, dealers will receive e-mail inquiries from consumers about Suzuki’s products shortly after the consumer clicks the “send” button.
"We did this to ensure our dealers can better track and manage their leads from Suzuki, and in an application that they're already using to turn customers into buyers," said Steve Bortolamedi, Suzuki’s senior communications manager, MC/ATV Division.
Suzuki dealers will continue to receive consumer Internet leads through Suzuki’s existing internal system. Now, Suzuki dealers also can receive the same leads in Traffic Log Pro, allowing sales staff to track leads as they progress through the sales process. Traffic Log Pro also promises detailed lead management reporting, which can serve as the focus of sales department staff meetings.
Posted by Holly Wagner