Suzuki touring bike sales up 57 percent, ATVs up 55 percent over 2012

Publish Date: 
Aug 3, 2013

BREA, Calif. - Strong sales activity from June carried into July for Suzuki's motorcycle, scooter and ATV dealers, the OEM reported. 

The manufacturer "counted double-digit sales gains compared to July 2012 sales," stated Steve Bortolamedi, communications manager for Suzuki Motor America Inc. (SMAI). "Sales increases were realized in nearly every segment, [led] by touring motorcycles with 57 percent growth." 

Touring bike sales were led by the Boulevard C90T B.O.S.S. vehicle, he noted.

Utility ATV sales grew 55 percent in July, lead by the KingQuad 400ASi, Bortolamedi stated. Motocross sales jumped 40 percent vs. this time last year, with dealer sales helped by Yoshimura Suzuki Racing's James Stewart earning his first overall victory of the MX season aboard the RM-Z450.

The company's 50 Years in America anniversary celebration will reach a pinnacle Aug. 16-18 with events at the MotoGP in Indianapolis. "Suzuki has garnered the event’s largest OEM display space for the Suzuki Fan Paddock at Turn 2, where it will host a 50th Anniversary bash for owners, dealers and anyone interested in Suzuki vehicles," Bortolamedi stated.

A new vehicle rollout is planned during the GP.

The manufacturer's Summer Blowout retail promotion covers the full line of Suzuki products, and provides purchasing options such as customer cash back up to $1,600, zero-percent financing, low-monthly payments, or – on select models – financing as low as zero percent plus Yoshimura performance parts.  

“We’ve created a variety of easy-access options for customers,” said Rod Lopusnak, general manager of national sales, “and we’re connecting with customers in ways that give them great reasons to visit a Suzuki dealer and see what the excitement is about.” Event participation has included AMA races at Mid-Ohio and Laguna Seca.

SMAI update posted by Mary Slepicka