Take Him Out To The Ball Game

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Glen Dietrich loves sports, but motorcycle riding isn't his favorite; baseball is.

The 60-year-old Louisana dealer, part owner and GM of Top 100 dealer Cycle World for more than 20 years, plays regularly in the senior softball association, traveling to tournaments in Texas, Arkansas, Georgia, Alabama and Florida.

"We meet up with a lot of baby boomers at the tournaments, and everyone I play with is 60 or over. It keeps me in shape and young," he told HoumaToday.com

The passion was born when his father took him to the 1960 World Series that pitted the Yankees against the Pittsburgh Pirates.

"I'd just had my 13th birthday," he says. "I was already a baseball fan, but that made a great impression on me, and I followed the Yankees since then."

Dietrich continued the tradition, taking his son to the World Series in 1978 and in 1996. And like other baby boomers, he lived a childhood dream by attending a Yankees fantasy camp.

"I ate it up, and it was such a great time. They were my idols, and I got to sit in the dugout with them," he says.

Dietrich attributes his success helping groom a motorcycle mainstay to baby boomers buying motorcycles and even scooters to recapture their youth.

"We have a lot of those baby boomers that are getting older and are looking for something different," he says. "They come in and say they used to ride, then got married and had kids. Now that the kids are grown, they are ready to ride again."

Recently, Dietrich bought out his siblings and now is the sole owner of the business his father began in 1967. While he is always going to find time to watch the Yankees, Dietrich, who played college baseball at Nicholls State University in Thibodaux, says his new role will limit his time for softball tournaments.

"I am winding it down, and I'm a little bit tied down since I'm the sole owner of the company now. I might play one more year then shut it down. It is a tremendous amount of fun, but it is time consuming."

Dietrich's father opened the Thibodaux store in 1969 selling Suzukis, then a few years later added Hondas. The younger Dietrich always worked in the family business and has helped it grow.

"When we started in the late 1960s and 1970s business was good, then came the oil bust," he says. "In 1989, I had four full-time employees and a part-time employee. We also had to close the Thibodaux store in the mid-1980s. Our building was 5,000 square feet and we were lucky to sell 100 units a year."

Today, the store has 30 employees and 20,000 square feet of building space, along with a 12,000-square-foot warehouse in Thibodaux. He sells 100 units a month.