What’s better than a free breakfast? How about free breakfast with the chance to network with other industry types, talk shop and find out what the Motorcycle Industry Council is up to these days?
Stop by the MIC Business Center (across from Booth 4508) before the show starts today and Sunday to enjoy a continental breakfast before hitting the show floor.
The MIC plans to highlight its Revive Your Ride! marketing campaign today. This campaign is an industrywide effort to help raise consumer awareness about special dealership sales, incentives and other activities. The campaign features logos and artwork designed around a common theme that, if used by a large number of dealers, would make the effort more recognizable by consumers.
On Sunday, the MIC will highlight benefits of membership and offer information on how the organization can help with business growth and operations in 2010.