Teknic Plans Dealer-Direct Program

Specialty Sports Limited, the manufacturer of Teknic brand motorcycle apparel has announced that their two-year partnership with Tucker Rocky has ended and the company plans to sell dealer direct beginning with the 2009 model year.

"Prior to the 2008 Dealer Expo in Indy, Tucker Rocky informed us they had made a corporate decision to go in a different direction with their apparel program. As a result we are now preparing to evolve into a new business model and distribute Teknic directly to select dealers," says Specialty Sports Limited CEO Chris Hayes. "We feel that this opportunity will allow us to take full ownership of the brand from product conception through retail presentation with limited interruption of availability for the consumers."

Michigan-based Specialty Sports Limited plans to release more information regarding the Teknic dealer direct program in the coming weeks. For more information contact Bill Ringrose at 616-866-3722 or tekniccustserv@ssltd.org.