Flying Tire Motorcycle is planning a trendy new store in Old Town Keller, Texas, to serve as a hub for the dealer’s custom builds.
The business has begun renovating an old gas station, a former art gallery and a vacant building into a new store paired with a burger restaurant. The design will be a vintage 1950s theme.
"Our goal is to make it blend in with Old Town," Flying Tire Motorcycle CEO Joseph Russell told the Fort Worth Star-Telegram. "It is going to be a really neat project."
Flying Tire Motorcycles has two other shops, one in Fort Worth and one in Lewisville. The Keller location will be the main hub where the satellite stores will pull in the bikes for custom work, Russell said.
Hungry customers will be pleased about the adjacent Bronson Rock burger restaurant, says property owner and restaurateur James Barraco.
"Since one of the buildings is going to be occupied by Flying Tire, we were trying to do something that blended in with that," Barraco says. "The definition of Bronson Rock is any non man-made tool that you can use [to fix] a motorcycle."
The restaurant takes its name from the 1960s television show “Then Came Bronson,” in which the Bronson character used a rock to straighten out a bent fender, Barraco says.
The owners hope to open the businesses next month.
Posted by Holly Wagner
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