THREE-PEAT: Ducati Newport Beach wins North American sales award

Publish Date: 
Oct 3, 2013

COSTA MESA, Calif. - Ducati Newport Beach has earned Ducati North America's Top Motorcycle Sales award for the third straight year by moving more than 200 of the Italian bikes.

The award was presented at the company's recent dealer meeting in New Orleans, La., by Ducati Motor Holding CEO Claudio Domenicali and Ducati North America executives, CEO and vice president global sales Cristiano Silei; general manager Dominique Cheraki and retail business manager for California, Dave Wood.

"The Ducati dealer awards are a prestigious recognition of accomplishment given to top- performing dealers in the areas of sales and market share. These awards also represent a solid partnership between Ducati North America and our amazing dealer network. Once again, on behalf of Ducati, I would like to congratulate Ducati Newport Beach on these great achievements," said Cheraki.

From earning Ducati's Best New Dealer award and being recognized as the Southwest region's strongest shop four years running to this third Top Sales award, Ducati Newport Beach has won corporate accolades each year since opening in 2009. It’s no surprise this family-run company is also a Top 100 dealership.

To enhance the buying experience, the store’s showroom was recently remodeled with the installation of Ducati's latest retail concept. The program includes Ducati-designed fixtures, furnishings and images designed to bring the brand bling and better showcase parts, accessories and clothing lines.

"We're proud to have won Ducati's most prestigious award for the third time. But it wouldn't be possible without loyal, long-term customers and a fantastic team of active motorcyclists in parts, sales, service and administration," said dealer principal Michael Guerin. "We have customers who come here from as far away as Las Vegas and others from all corners of southern California. But it doesn't matter how nice the dealership looks if people don't have a positive experience each time they walk in."

While the showroom is ultra-modern, the shop's customer service practices are old-fashioned. "Every call is answered by a human being," Guerin said. "We don't have an automated phone system or subject customers to obnoxious hold music. We're hands on. We seal deals with a handshake. We're accessible and our business practices are transparent."

The dealership hosts live race screenings, barbecues, owner's clinics, bike nights, seminars and other exclusive events.

Ducati Newport Beach added 700 sq. ft. to its service department and has a detail-oriented team of five mechanics, three of whom are master-trained Ducati technicians. The 9,100 sq. ft. facility reportedly has every Ducati model on the sales floor at most times, with the new trio of Hypermotards and Panigale superbikes being the quickest movers.  

Posted by Holly Wagner