ALBUQUERQUE, N.M. – The industry has been abuzz for a week about Harley-Davidson’s LiveWire electric concept. This weekend the Motor Co. is jumpstarting public attention with its national simulator demo tour.
Harley-Davidson is inviting consumers to ride, react, and give their feedback. The national Jumpstart demo tour is making a stop at Thunderbird Harley-Davidson from 2 to 5 p.m. July 6.
The goal isn’t to sell motorcycles, but to get street-level feedback about Harley’s first-ever electric motorcycle. It’s “a unique experience for motorcycle enthusiasts to give their insights and expectations of an electric Harley-Davidson motorcycle,” according to the company.
A 2014 U.S. tour – kicked off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.
Fans can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com.
From a press release