Thunderbird Harley-Davidson/Buell Building Effort for Breast Cancer Charity

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Thunderbird Harley-Davidson/Buell in New Mexico turned the opportunity of introducing H-D’s new Pink Label Motorclothes line into a local fundraising effort, and now plans to field a team in a walk benefiting the Breast Cancer Network of Strength.

The Albuquerque dealer used the Pink Label launch to get customers involved, and raised $188 with a fundraiser earlier this month for the breast cancer research charity.

H-D donates a portion of every sale from its new Pink Label Motorclothes line to the national charity, and Thunderbird is using funds raised this month to field a team at the Making Strides Against Breast Cancer walk April 25.

“This one was just raising awareness. We will take the money and use it for our team,” said promotions manager Kristen Sweeney. The team’s seed money is proceeds from sales of hot dogs and a Ladies of HOG bake sale at the event, Sweeney says.

“Harley-Davidson, on a national level, has partnered with Network of Strength and we are proud to support the cause locally as well,” marketing director Mike Lovato says. “No one should have to suffer with this disease. We hope our local events can help raise funds to help find the cure.”

The dealership is also a sponsor of the American Cancer Society’s third annual Susan G. Komen Ride for a Cure March 6.

Posted by Holly Wagner