Tigra Tsujikawa to direct Sturgis museum marketing, development

Publish Date: 
Aug 5, 2014

STURGIS, S.D. - Tigra Tsujikawa has been named marketing and development director for the Sturgis Motorcycle Museum and Hall of Fame.

"The hiring of Tsujikawa is part of the museum's stated mission to 'honor the ride and build the legacy' of the Sturgis Rally," the museum announced.

"It is our goal to expand the operation into a world-class facility and become a true destination," said Executive Director Christine Paige Diers. "For the past decade we have offered visitors to the Black Hills a unique opportunity to not only visit the home of the largest motorcycle rally in the country but also learn about the people who helped create the sport and culture of motorcycling, and view our compelling collection of vintage motorcycles, artifacts and memorabilia. Hiring Tigra will help us bring this sense of history to even more people in the future."

"It is this sense of history intertwined with motorcycling that is really compelling to me as a lifelong rider and student of the motorcycle industry," Tsujikawa said.

Her career includes stints with Advanstar, the American Motorcyclist Association, Kawasaki and Fox Racing. During her time with the AMA, Tigra managed Vintage Motorcycle Days, the AMA Hall Of Fame induction ceremonies and the last two International Women & Motorcycling Conferences. 

Riders attending the Sturgis Rally this year are invited to visit and receive an update on the museum from Diers and Tsujikawa. "Our goal is to stand alongside other prominent Black Hills destinations that promote tourism, economic development and the unique place that is the Black Hills," Diers said.

A concept drawing of the proposed museum will be on display.

Press image courtesy Sturgis Museum