Time and money: Are we using them wisely?

Publish Date: 
Jan 13, 2014
By Tracy Harris

Once you’re in Chicago...
...Dealer Expo will provide a dedicated, free, nonstop, 10-minute shuttle bus service from the downtown hotels to McCormick Place. And it will drop you off inside the building.
...Dealer Expo will provide free Wi-Fi throughout the building, courtesy of our hosts at McCormick Place.
Rated 7th by U.S. News & World Report in visitor affordability, Chicago offers far greater price point spreads and a greater variety of choice than smaller cities. Heading out for the evening? Take a cab, rent a limo or hop on the L. Eat a hot dog, share a deep dish pizza or splurge at a world-acclaimed restaurant. Shop on Michigan Avenue or go ice skating under the stars. Drink a beer at Buddy Guy’s, have a martini at The Drake or sip champagne at the Ritz-Carlton.

In a big city you spend what you want — you control your expenses.

Jack, our dealer from Los Angeles, spent about $500. His airfare was $308, one night’s hotel was $129, he used the “L” to and from the airport and he kept his meal costs down. (His gift for daughter Judy doesn’t count as a business expense.) He set a budget that he was willing to invest in participating at the industry’s largest and most comprehensive powersports trade event — one that delivered new product lines for him to carry, new business strategies and a few surprises along the way.

Dealer Expo 2014 is your show. You decide how much time and money you can afford and what activities will return the best value for your business. Every business is different — how much time, how much money is unique to each.

Dealer Expo will be designed to meet your needs as well as the needs of the more than 10,000 powersports retailers across North America. And we’ll prove it.

Are you ready?