The June 30 deadline for getting your customers entered in the MIC's Revive Your Ride! Spring Sweepstakes is rapidly approaching and the organization is urging more dealerships to join the more than 400 stores that are already on board for the promotion.
Thus far, the sweepstakes has been a hit for many dealerships across the country — particularly non-franchised stores — who have used the program as a way to increase floor traffic, build up their lists of sales leads, and get customers excited about a possible future shopping spree.
The prizes — one grand prize pre-paid MasterCard worth $10,000, three first place cards worth $2,500, three second place $1,500 cards, four third place cards at $500 each and four fourth place $250 cards — can be used only at participating dealerships on powersports equipment or services. Customer mail-in entries must be postmarked by the end of June and received by July 7, 2010 to be eligible.
According to the MIC, the Top 10 Revive Your Ride! Sweepstakes participating dealers by the number of customer entries are:
- Wicked Motorsports, Brownsburg, Ind.
- Bikes Built Better, Horsham, Pa.
- West Hills Honda, Pittsburg
- South Sound Honda, Olympia, Wash.
- Bill's Cycle Shop, Idaho Falls, Idaho
- California Phil's, Concordia, Kan.
- Cascade Moto Classics, Beaverton, Ore.
- Shiny Side Up, Seattle
- Hayden Honda, Kendallville, Ind.
- K&H Motorsports, Little York, N.Y.
Over at Wicked Motorsports, co-owner Charlie Williams says the store handed out the sweepstake coupons during a bike night last week and he had customers looking at him as if the P&A-only shop was the one giving away the grand prize. "I hand them the coupon and they look at me like I'm offering the $10,000, and then they look around the store and the minds just go wild," Williams says. "I have to remind them that it's a national contest."
While he's more than pleased with the reaction he's getting from the customers regarding the promotion, he admits that the process — including the whole Revive Your Ride! program — was a little confusing when he first started looking into it. It was only after he got his wife (and store co-owner) Wilma Williams to look into it that they got things squared away.
Given how tough business has been since the small store opened up on the west side of Indianapolis a year and a half ago, the contest comes along at a good time. "What else do we do? We've got to shake every bush we can," he says. "We've got to drive sales."
Dealers who are interested in jumping into the program before the deadline hits can go to www.mic.org/reviveyourride and order their dealer kit. Each kit contains 150 uniquely-numbered entry cards and two posters and cost $25 (includes shipping). The website also has a section filled with all kinds of downloadable goodies that can be used to promote the program — printable logos, signs, web logos and banners. There are even sweepstakes e-cards that can be personalized and sent out to a store's e-mail list.
Ordering the kit will also get the dealer listed as a participating dealership on the Sweepstakes website seen by consumers.
Vicki Gray, who along with her husband, Dale Gray, own South Sound Honda and South Bound Honda in Washington state says that employees in every department of the two stores have been handing out the coupons. Gray says she's really made an effort to push the program from the store's perspective and has included information about it in her dealership's biweekly e-mail newsletter.
"It's just a way to open up the conversation with the customer or at least get their name and customers for further contact," Gray says. " It's a neat program and it's something that should be expanded in the future. I think it's something that the customer will look forward to."