Dealership University will be hosting three dealer seminars today in Room 5 of the Lucas Oil Stadium.
Handling Discounters & Competing in Today's Market (10:30 - 11:30 a.m.) – Internet-savvy shoppers, discounters in every major market area, and an influx of imported products are making it harder than ever to maintain store growth and profitability — and let's not even get into the economy issue. Dealership University's Rod Stucky will go over seven "powerful" strategies to handle discounters and compete more effectively in today's market.
Marketing With Powersports Profit Systems (1:30 - 2:30 p.m.) – This is the "ultimate" one-hour marketing crash course for dealerships, according to seminar producers. Content is promised to fuel your sales leads, improve lead conversion and increase your value per customer by as much as 37 percent without forcing you to spend any additional money on advertising or working more hours. Are their promises realistic? Find out by attending this session.
Performance Selling: Sell More Units and Make More Money (3:30 - 4:30 p.m.) - Seven customers out of ten will tell you that they're "just looking." And your closing ratio is only about 10 to 20 percent. Humbug. So head over to this seminar where Tory Hornsby will tell you how to sell more units, make more money and perhaps even have more fun.