Best Media Campaign
Owners: Mike and Pat McGrath
Location: Cedar Rapids, Iowa
Store size: 27,500 sq. ft.
Vehicle brands: Honda, Kawasaki, Yamaha
After noticing radio DJ Scott Schulte at store events, McGrath Powersports asked him to test ride a bike weekly during the summer, then discuss it on his morning show with the store’s GM. Schulte blogged about each bike. He even mentioned the test rides when the store wasn’t paying him. Walk-in customers enquired about which bikes he had ridden. At the promo’s end, Schulte wrote and performed the song “All the Bikes I’ve Loved Before.”