Best Promotion
Rexburg Motor Sports
5-time winner
Owners: Jared Burt, Brad Ball, Allen Ball
Location: Rexburg, Idaho
Store size: 45,000 sq. ft.
Vehicle brands: Arctic Cat, Bombardier/Can-Am, Honda, KYMCO, Polaris, Suzuki, Yamaha
Rexburg wins for its Big Bear Outlet, a store within the dealership that indefinitely offers everything in it for at least 50 percent off retail. The store enlisted the help of some local university students to market the store, and the space has also been known to host a focus group or two. A “deal of the day” posted on its website helps bring in a younger demographic.
