Rick Fairless Strokers Dallas
Owner: Rick Fairless
Location: Dallas, Texas
Store size: 30,000 sq. ft.
Vehicle brands: Big Dog, Brass Balls Bobbers, Victory, Viper Motorcycles
Bikes, babes and beer? ’60s tie-dye? Or maybe this dealership’s theme is its dual nature. “I wanted to make Strokers Dallas the coolest bike shop you’ve ever seen,” Rick Fairless says. “I hung pictures everywhere, painted psychedelic stuff on the ceilings and hung neon beer signs all over the place. In Strokers IceHouse, I hung pictures and motorcycle stuff everywhere. I tried to blur the lines. Is it a motorcycle shop that sells beer, or a beer joint that sells motorcycles? It’s both!”