Top 100 2010 Second Runner-Up: Bob Weaver Motorsports & Marine

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Second Runner-Up

Bob Weaver Motorsports & Marine

5-time winner

Owner: Robert W. Weaver

Location: North Tonawanda, N.Y.

Store size: 22,500 sq. ft.

Vehicle brands: Polaris, Yamaha

www.weaverfever.com

Bob Weaver Motorsports & Marine has set out to infect anybody within range of its Western New York state location with Weaver Fever, and apparently, it’s working. This seven-time Top 100 winner (and July 2007 Dealernews cover dealer) is the recipient of accolades from both of the brands it carries — Polaris and Yamaha. The dealership is the only Pro Yamaha and Star Specialist in the state, is MSD-certified with Polaris and is a High-Output CSI dealer for Yamaha watercraft. Customer service is a hallmark of the dealership as evident by the spotless, well-running machines the store returns to customers each spring after a winter spent in storage and the follow-up call each customer gets within three days of picking up a unit from service.

Owner Bob Weaver makes sure his workers know their products: The store has employee demo days for all ATVs, snowmobiles and watercraft. “That way, all employees can talk the talk and have fun, too,” Weaver states in his Top 100 entry. In addition to being one of the top dealers for extended warranty contracts, the dealership sells prepaid maintenance, and tire and wheel protection, for which it pays sales staff $50 per contract.

In 2009, Weaver set up displays in local banks, malls and even liquor stores. The store also set up shop at the area’s county fair, a 10-day event that resulted in sales of 79 units during the event and dozens more the following month. But the one big event of the year was when the store held the inaugural Close the River Cruise for its watercraft customers. Weaver led customers on a cruise around Grand Island — about 30 miles — and then to a waterfront restaurant for lunch. “They were ecstatic, not only because of the ride, but they thought it was great that the owner led the way and had lunch with them,” Weaver explains.