Powersports of Joplin
Owners: Garrett and Diane Paull
Location: Joplin, Mo.
Store size: 21,000 sq. ft.
Vehicle brands: Honda, Suzuki, Yamaha
This store ensures it’s taking care of customers.
“We’ve had numerous ‘focus group’ meetings with our customers to see what we can do to better serve them,” says GM Eric Slagle. “We sat down with some of our sponsored racers and other MX riders to see where we are missing the boat. We set the rules of the meeting, and got nothing but good, constructive ideas and criticism. We took that and learned what we needed to do, and did it. Our off-road/MX market has grown this year directly because of that.” The store did the same thing with its women customers, then stocked brands they wanted. Participants received gift cards.
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