Top 100 2011: Best E-commerce


Special Merit: E-Commerce
World of Powersports

4-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brands: Honda, Kawasaki, Yamaha, Suzuki, Polaris, Arctic Cat, Can-Am, Ski-Doo, Sea-Doo

Asked to describe the strengths of his store’s website, Internet manager Mike Jackson says, ”Everything just works. Primarily we have complete back-office integration that provides customers full access to their order information. In order to achieve this we have to utilize three separate websites: one for accessory catalogs (50 below), one for microfiche (HLSM), and our own website for all order information and pricing.”

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