Top 100 2011: Best Independent

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Best Independent
Road Track and Trail

2-time winner
Owner: Nick Rank
Location: Big Bend, Wis
. Store size: 19,000 sq. ft.
Vehicle brands: Pre-owned vehicles
www.roadtrackandtrail.com

Wisconsin’s largest independent dealer offers a huge selection of motorcycles, ATVs and snowmobiles. “We make it possible for anyone to own their dream vehicle, and because of that, our customer base is always growing,” the store says. “We offer payment plans, discounts and free merchandise to keep them coming back. We are consistently looking for vehicles that are not seen at every dealership, and we follow the toughest leads to bring in that ‘hard to find’ merchandise. Our buyers are constantly negotiating the best purchase prices so we can relay that savings to our patrons. . … Through helpful advice, volume pricing and love for this industry, we have kept our prior customers returning for their fourth, fifth, and sometimes sixth purchase.”

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