Top 100 2011: Best Media Campaign, Radio/TV


Media Campaign — Radio/TV
Strokers Dallas

3-time winner
Owner: Rick Fairless
Location: Dallas, Texas
Store size: 30,000 sq. ft.
Vehicle brands: Big Dog, Brass Balls Bobbers, Royal Enfield, Victory, Viper Motorcycles

This famous store’s most successful promotion has been its new TV show, “Ma’s Roadhouse.” Not only has the show helped increase awareness of the dealership, it also has helped boost sales and visitors. Strokers Dallas’ local customer base was coming more often because of the chance to be on camera during film days. And now that the show has aired, tourists are coming to see the place they saw on TV. The show has increased Internet orders and Web traffic as well.

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