Top 100 2011: Best Promotion

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Best Promotion
World of Powersports

4-time winner
Owners: Matthew and Mark Jackson
Location: Decatur, Ill.
Store size: 69,000 sq. ft.
Vehicle brands: Honda, Kawasaki, Yamaha, Suzuki, Polaris, Arctic Cat, Can-Am, Ski-Doo, Sea-Doo
www.worldofpowersports.com

Internet manager Mike Jackson says: “Our most successful ad campaign has been the development and launch of our iPod/iPad video game 2XL ATV Offroad Lite (http://tinyurl.com/2vge7pf), a video game that offers ‘Real Rewards’ for game play. The result has been registration of over 20,000 users subscribing to our newsletter, and a Facebook fan base of over 900 fans. The additional number of potential customers amounted to a 20 percent increase in online retail sales of casual apparel, and a 12 percent increase in retail online accessory sales.”

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