Top 100 2011: Best Service Department


Service Department
Bayside Harley-Davidson

5-time winner
Owner: Maurice Slaughter
Location: Portsmouth, Va.
Store size: 36,000 sq. ft.
Vehicle brand: Harley-Davidson

Just inside an automatic sliding door, the write-up area has three counters to which customers can ride up. The area has “no-cost installation” P&A items displayed and daily or weekly service specials. Tech work areas feature Harley orange-and-black workbenches, lifts, floor mats and tear-down racks. A Service Performance Center is between the service department and customer lounge. Customers can watch factory-trained techs through huge glass windows. A dyno room is also visible, and monitors throughout the store show results in real time. A centralized oil bar holds fluids dispensed remotely. A “Fast-Trak” service offers same-day routine services and basic installations.

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