Top 100 2011: Best Use of Space

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Best Use of Space
Ducati Newport Beach

1-time winner
Owners: Mike and Judy Guerin
Location: Costa Mesa, Calif.
Store size: 8,400 sq. ft.
Vehicle brand: Ducati
www.ducatinewportbeach.com

This store immerses people in the Ducati experience — corporate-branded displays and graphics, all bike models displayed in an open area, and an enthusiastic welcome. The newly remodeled showroom, which is a cross between a contemporary art museum and a race paddock, is based on the Ducati Retail Design store plan. It has epoxy-coated floors, high ceilings, large front windows for natural lighting, flat-screen TVs and a customer lounge. The store’s footprint includes a 6,400 sq. ft. showroom (including sales office and customer lounge), a 500 sq. ft. parts department, and a 1,500 sq. ft. service shop area.

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