Top 100 2011: Best Website


Best Website
Deptford Honda Yamaha

4-time winner
Owner: Donna Coryell
Location: Deptford, N.J.
Store size: 22,000 sq. ft.
Vehicle brands: Honda, Yamaha

DHY constantly updates its website with promotions, events and deals, and the site is always streaming photos and prices of the latest inventory. With a stamped-metal background and brushed-aluminum callouts, the site reflects the store’s stainless steel interior and exterior. A “customer corner” features testimonials; another area has customer reviews. There are links to the store’s Twitter and Facebook accounts as well as links to fund-raising foundations and events. All DHY’s brick-and-mortar departments are displayed on the website as links. Customers can thus “step into” any of the interactive departments to get information before they even go to the store.