Top 100 2011: First Runner-up

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First Runner-Up
Rexburg Motor Sports
6-time winner
Owners: Jared Burt, Brad Ball, Allen Ball
Location: Rexburg, Idaho
Store size: 45,000 sq. ft.
Vehicle brands: Arctic Cat, BRP/Can-Am, Honda, Kawasaki, KYMCO, Polaris, Suzuki, Yamaha
www.rexburgmotorsports.com

In the year before becoming this year’s First Runner-Up (and winning a prize for best exterior — see page 18), Rexburg Motor Sports added Kawasaki to the already large selection of brands on its 30,000 sq. ft. main showroom. The store also has its own “limited-edition models”: An in-house graphic design team uses a vinyl printer to create custom decal kits, which are combined with installed aftermarket accessories. The showroom’s perimeter features framed posters of in-demand units not currently in stock, letting customers know that dealer transfers are possible. Displayed units are marked with a “Rexburg Best Price” that’s always below MSRP so nobody has to haggle.

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