Top 100 2011: Honorable Mention


Honorable Mention Signature Harley- Davidson
4-time winner
Owners: Tim Sherman, Mike Lenhart, Jim Frauenberg
Location: Perrysburg, Ohio
Store size: 20,000
Vehicle brand: Harley-Davidson

In addition to Ride to Recovery, this store puts on its annual Bike Bash, a one-day event designed to be a primary fund-raiser for a local charity. This year’s Biker Bash included a 5K run (with the finish line at the store), vendors and live music, drawing 3,000 people and raising more than $5,500. In-store highlights include Jumpstart, a dynolike contraption that allows customers to start a Harley right on the showroom and shift through the gears. The store also has a Fit Shop as well as a display of blinged-out P&A aimed especially at women in the women’s clothing section. Signature’s Riding Right From the Start program targets new riders.

Like Dealernews’ Facebook page: