Owners: Chuck Golinvaux and Bill Hearne
Location: Spearfish, S.D.
Store size: 19,860 sq. ft.
Vehicle brands: Arctic Cat, Club Car, Honda, KYMCO, Lehman Trike, Motor Trike, Thoroughbred, Yamaha, Ural, Voyager Tour Conversion
This store won a special prize this year for its employee incentives (page 16), but its all-round excellence also warranted it a top spot overall. Other store highlights include monthly weekend events, extensive use of action mannequins in themed displays, a “Bargain Barn” showroom for used units, a free vehicle museum, an F&I video (shown to customers to ensure presentation of products and legal compliance), and the store’s offering of motorcycle and ATV training. The owners joined other community leaders in forming the South Dakota Off-Highway Vehicle Coalition to defend land access. They also work closely with national organizations like the AMA and BRC (see “Plan of Attack” in our October 2010 issue for further details). Early in the year, owner Bill Hearne worked for 10 days to defeat a state bill that would have dramatically reduced access.