BELLEVILLE, N.J. - If you’re a dealership located near one of the many stops of the Progressive International Motorcycle Shows, are you capitalizing on that access to scores of passionate enthusiasts? The folks at Motorcycle Mall certainly are.
The Top 100 Dealership is located close enough to the New York location of the show that it’s hosting a Suzuki display and motorcycle giveaway at the Port Imperial Ferry Terminal in Weehawken, N.J. The idea is to capture the attention of the thousands of enthusiasts who ride the ferry to the Javits Center. Last year, more than 15,000 motofans made the trip.
From Jan. 18-20, the dealership is setting up the Suzuki display in the ferry terminal and raffling off a new Suzuki C50LE to all customers who ride the ferry from the Weehawken terminal during the IMS dates.
“Setting up at the Port Imperial Ferry Terminal last year allowed us to showcase the Suzuki line-up and introduce our dealership, specifically our new location, to thousands of tri-state area motorcycle and powersports enthusiasts,” said VP and director of operations, John Resciniti III. “This year, we feel our presence combined with the Suzuki giveaway will increase the dealership foot traffic, sales leads and new customers, compared to last year’s IMS results.”
The dealership is working with Suzuki on the giveaway and display, said the store’s director of marketing and communications, Rich Gonnello. With the majority of the riders going to the show traveling in from other parts of New Jersey, Pennsylvania and parts of New York, the store wanted to reach out to these prequalified enthusiasts before they got to the convention center and all the other dealers, OEMs and vendors contained within, he said.
Gonnello said that the giveaway and display is being promoted through the store’s E-News (5,000 customers), the N.Y. Waterway’s E-News (more than 45,000 people), through various social media platforms, word-of-mouth, and in-store promotions.
He predicts that with the word out about the giveaway, ridership on the ferry — meaning more customers — will be up.
Posted by Dennis Johnson