Service department ideas you can implement nowTop 100 service ideas maintenance oil change
Since the economy is prompting more and more riders to perform do-it-yourself maintenance repairs on their vehicles, your service department needs to offer them something more than what they can do at home. We've culled some of our favorite Top 100 service department practices to help you get those gears spinning and the register ringing.
Bend Euro Moto designates one lift near its service-area roll-up door for quick hoop and oil changes.
House of Harley-Davidson has a separate Fast Lane service center for services that can be performed in less than an hour — oil and tire changes, 2,500 mile maintenance, etc. The objective is to offer value to customers without giving a discount, and it helps customers whose time is limited.
The service department at J&W Cycles features a fully equipped machine shop, giving techs access to CNC machines, lathes, and Tig, Mig and gas welders.
The service motto at Southern California Motorcycles is "Safe Motorcycling through Service Excellence."
Andy's Cycle Sales takes customer input seriously: The dealership made changes to its entire service department based on customer and team-member input.
Service technicians at Bert's Mega Mall are ranked on a scale from E-A, with A being the top technician spot. The higher the level, the higher the pay, more time off, and more flexible hours. Lower-level techs are motivated by these perks and train to climb to a higher ranking.
Charlie's Diner at Charlie's Harley-Davidson provides free breakfast on Saturdays for customers having work done on their bikes. (If you don't have a restaurant in your store, you can hand out vouchers and gift certificates for nearby eateries instead.)
Cole Harley-Davidson employs a Priority Customer Maintenance Program (PCMP) workstation where special customers and travelers can have emergency service.
Deptford Honda Yamaha may only sell Honda and Yamaha, but service techs are trained to service all brands of motorcycles, ATVs, watercraft and power equipment. Having service techs versed in many brands is key, owners say.
Dothan Powersports guarantees same-day service and maintenance for bikes that are brought in before 11 a.m. (or customers will get a free $25 gift card).
The service department at Gieson Yamaha makes service calls to schedule appointments after the initial sale, instead of waiting around for customers to come in on their own.
Employees of McGrath Powersports are part of a staff book club, where everyone reads retail management and customer service books and discusses how to better serve customers.