IF YOU THINK the trike market is still on the upswing, you're right. Consumer interest in three-wheelers is increasing, especially in the southeast part of the country, according to a study conducted by Dominion Insights.
Cycle Trader data collected in November showed significant trike interest in the West, Southeast and Southwest. The study is based on which powersports vehicles enthusiasts are viewing online.
“Of the consumers shopping for trikes online, nearly 30 percent of them are from the Southeast,” said Scott Owens, general manager for Dominion Insights. “That’s significant, when you consider less than a fifth of the overall Cycle Trader traffic comes from that region.”
The data, pulled over a four-week period in November, provides a picture of consumer mindset as it includes more than 71 million impressions from current powersports shoppers, according to Dominion.
It shows more than half of the visitors searching for trikes on CycleTrader.com sites hails from a region spanning from Texas to Florida. The Pacific region follows at 19 percent, and the Great Lakes region is fourth, at 12 percent.
The regions are defined as follows:
- Pacific Alaska: Alaska, Idaho, Oregon, Washington
- Pacific: Arizona, California, Hawaii, Nevada
- Rocky Mountain: Colorado, Montana, New Mexico, North Dakota, South Dakota, Utah, Wyoming
- Central Plains: Iowa, Kansas, Missouri, Nebraska
- Southwest: Arkansas, Louisiana, Oklahoma, Texas
- Great Lakes: Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin
- Northeast: Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont
- Mid-Atlantic: Delaware, Maryland, New Jersey, Pennsylvania, Virginia, West Virginia
- Southeast: Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee
To find out which specific models received the most consumer interest, visit http://dominioninsights.com/dealernews. Dominion provides market reports through data originating from Dominion Powersports businesses, including Cycle Trader, PowerSports Network, Traffic Log Pro, Ziios and Dominion Insights.
Posted by Mary Slepicka