A trip to Indy might be just what you need

Mary Slepicka
Publish Date: 
Jan 9, 2013
By Mary Slepicka

I'M SO SICK of writing. It’s mid-December as I write this, we’re on deadline with this issue, and I’ve lost my muse. I’d rather be out celebrating the season with friends, or enjoying what’s forecasted to be Chicago’s first big snowfall (note: it went 100 miles northwest of us), or heading over to a local dealership’s holiday open house. It seems like it’s been a gazillion years since I’ve been on a motorcycle. Blah.

I imagine many of you feel the same. It was a tough slog to the finish in 2012 — yes, this past year was better than 2011 or 2010 or 2009, but let’s face it: we’re tired.

I need to sign up for training — a webinar, an online tutorial or even the next meeting of the Chicago Headline Club. I need to get out of my daily reality and reset my brain with a mental wake-up call. So I’m going to do just that. And then I’m going to find some snow and go snowmobiling.

Check out the seminars, workshops and panel discussions that are scheduled for the 2013 Dealer Expo, Feb. 15-17 in Indianapolis. The Dealernews Learning Experience is now the largest FREE business education conference in the industry. All sessions are FREE with your attendee registration (which is also, yes, FREE).

Plus, for every Dealership University seminar you attend (see list below), you’ll receive a Certificate of Completion (that’s FREE, too).

You’re going to get new information and a few new novel ideas at the 2013 Dealer Expo. You will have the opportunity to work directly with true industry and business experts. You will “reset your brain” and return to your businesses re-energized, and ready to take on 2013.

Happy New Year, everyone. Let’s start it off right. See you in February.


 

 

 

FRIDAY, February 15

  • Identify the Hidden Profits Buried in Your Parts and Accessories Department (Presenter: Mel Selway)
  • Social Media: The Fine Line Between “Time Vampire” and Effective Marketing (Presenter: Tory Hornsby)
  • F&I: The Most Profitable Square Footage in Your Dealership (Presenter: Jan Kelly)
  • Dealernews Workshop: The Five Biggest Threats to and Revenue Opportunities for Your Service Department in 2013 (two-part “town hall” style session hosted by Dave Koshollek)
  • What Does a High-Performance Dealership Look Like? (Presenter: John Spader)
  • Advanced Google AdWords: Dominate Search Engine Results (Presenter: Brad Cannon)
  • Selling to the Post-Recession Consumer: How to Turn “Just Lookers” into Buyers (Presenter: Mark Mooney)
  • Data Back Trends: The Difference Between Good Dealers and Great Dealers (Presenter: Hal Ethington)
  • Integrated Marketing: Fishing with Multiple Poles in the Water (Presenter: Eric Pedretti)
  • CRM and Internet Lead Management: Converting Prospects into Buyers, and Maximizing Their Lifetime Value (Presenter: Tad Kilgore)

Dealernews SUPERSESSION - Rebuilding Retail: The State of the Dealer 2013 — The New OEM-Dealer Relationship. Panel discussion hosted by Eric Anderson

 

SATURDAY, February 16

  • Behind the Curtains of the Dealer LAB: Understand the Power of Management by the Numbers (Presenter: Bill Shenk)
  • Using Conquest Marketing and Retention Advertising to Grow Market Share and Boost Repeat and Referral Business (Presenter: Rod Stuckey)
  • How to Boost Your Accessory and Clothing Sales (Presenter: Jennifer Robison)
  • Proven Tools and Tactics to Boost Profits and Increase Customer Retention (Presenter: Chris Langlois)
  • Seven Habits of Highly Effective Dealers (Presenter: Sam Dantzler)
  • Designing Your Store for the Future: A Simple Remodel for Significant Results (Presenter: Jim Rasmus)
  • F&I: The Most Profitable Square Footage in Your Dealership (Presenter: Jan Kelly)
  • Identify the Hidden Profits Buried in Your Parts and Accessories Department (Presenter: Mel Selway)
  • What Does a High-Performance Dealership Look Like? (Presenter: John Spader)
  • Advanced Google AdWords: Dominate Search Engine Results (Presenter: Brad Cannon)
  • Selling to the Post-Recession Consumer: How to Turn “Just Lookers” into Buyers (Presenter: Mark Mooney)

Dealernews SUPERSESSION - Rebuilding Retail: The State of the Dealer 2013 – Aftermarket Sales in the New Economy. Panel discussion hosted by Eric Anderson

 

SUNDAY, February 17

  • Recruit, Hire, Train and Retain a Top-Notch Dealership Team (Presenter: Tony Gonzalez)
  • Seven Habits of Highly Effective Dealers (Presenter: Sam Dantzler)
  • Social Media: The Fine Line Between “Time Vampire” and Effective Marketing (Presenter: Tory Hornsby)
  • Proven Tools and Tactics to Boost Profits and Increase Customer Retention (Presenter: Chris Langlois)

This column originally appeared in the January 2013 issue of Dealernews. Schedule of seminars updated on Jan. 10, 2013