Triumph Creates Dealer Council


Triumph has created the Triumph Motorcycles America (TMA) Dealer Council that, according to a press release, "serves as a formal platform for all Triumph dealers to share their insights and perspectives on issues that range from succeeding in a down economy to further improving customer service, sales and marketing.”

Triumph says the council is one of several steps that the company is taking to re-establish the brand and increase market share in the U.S.

“Triumph believes that strong dealer relationships are key to building the brand and securing a prosperous future,” the release states. “Triumph builds quality products, and the new dealer network is the missing piece of the puzzle that will bring dealers, Triumph corporate and motorcycle enthusiasts together in a stronger, more connected way.”

Triumph has selected nine dealers to participate in the first TMA Dealer Council, representing a cross section of the dealer network in terms of geography, market size and approach to business. The company says each dealer brings a wealth of knowledge and a varied background of industry experiences, which makes them “invaluable resources for topics that range from sales and marketing strategies to product development.” The council members are:

  • Don Jeka of Great Bay Motorcycles in North Hampton, N.H.;
  • Dennis Martin of Martin Motorsports in Boyertown, Pa.;
  • Kurt Opel of Ride Motorsports in Issaquah, Wash.;
  • Jeff Gallo of Gulf Motorsports in Fort Myers, Fla.;
  • Suzanne Lasko-Canu of Triumph Detroit in Roseville, Mich.;
  • Zach Materne of Triumph of New Orleans in New Orleans;
  • Mike Hendry of Foothills Triumph Motorcycles in Lakewood, Colo., and Northern Colorado Euro Motorcycles in Loveland, Colo.;
  • Mike Meissner of Cal Moto in Mountain View, Calif., and Tri-Valley in Livermore, Calif.; and
  • Mark Engel of Just Imports in Matthews, N.C.

Mike Cunningham, VP of Dealer Development for Triumph Motorcycles America, states: “Our dealers are an integral part of Triumph’s success, and the Dealer Council is a great way for us to better understand the challenges and opportunities they face. Triumph has been through a number of economic peaks and valleys as a company throughout its more-than-100-year history, so we are acutely aware of the challenges and opportunities that this kind of business climate brings. From our perspective, this is the perfect time to strengthen the Triumph dealer network so that we will all be better positioned to grow in the years to come.”

The press release ends on a high note: “Triumph is standing strong in today’s tumultuous marketplace. The British company has made a significant investment in the North American market, and it will continue to be a major focal point as the company’s growth climbs. Triumph remains a strong company with renewed vigor to design and produce distinctive products that provide an outstanding motorcycling experience.”

Triumph Motorcycles is solely owned by the U.K.’s Bloor Holdings Ltd. Its North American operations are based in Atlanta. The company claims to have more than 170 dealers in the U.S. and is accepting applications. Interested dealers can visit “Become A Dealer” at