Triumph Launches Financing Program

Publish Date: 
Jan 15, 2008

TRIUMPH, THE LUXURY motorcycle brand, launches into 2008 with an aggressive finance offer to help the dealer partners start the new year off on a positive note. Through March 31, Triumph is offering 3.9% APR for sixty months or $1,000 in retail Clothing and Accessories or $600 in Dealer Cash on the most popular Triumph models. Triumph will buy down the rates at zero cost to the dealer.

This offer is valid on all new 2007 and prior year selected models including: Bonneville, Bonneville T100, Scrambler, Thruxton, America, Speedmaster, Tiger, Tiger ABS, Speed Triple and Rocket III Classic Tourer.

Triumph America's National Sales Manager, Steve Lazoff, states "We're enthusiastic about this promotion as a great way to stimulate sales in the beginning of 2008. This offer is sure to increase consideration of the Triumph brand and make it easier to sell motorcycles." Triumph America's CFO, Don Carleo, continues by stating, "These are the most popular models in our line, the true bread and butter of our business. Dealers should be excited about what this can mean for their bottom line."

Designed to increase foot traffic on the sales floors, authorized dealers will benefit from the promotion with an array of options all designed to help staff close more deals. Whether it's offering customers attractive financing and low monthly payments, or appealing to the excitement of a new bike with a free C&A offer or simply sweetening the transaction with dealer cash, Triumph is hoping retailers take full advantage of this robust package.

Triumph will support the campaign with a broad spread of marketing communication strategies. A range of national print advertisements, regional ads, shop specific ads, radio spots, in-store POP displays, web initiatives and direct mail pieces are all being utilized to support the dealers.