Triumph Motorcycles' Sales Grow By 10% In 2007

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Triumph Motorcycles today announced strong sales and continued growth for its 2007 fiscal year, which ended June 30.

Group turnover rose by 10% from $400 million (£200 million) to $440 million (£ 220 million). Sales of Triumph motorcycles rose by 10% to 41,125 units. The operating profit, before interest and tax, grew by 22% to $25.2 million (£12.6 million).

The launch of the Triumph Tiger in late 2006 and the continued success of class-leading machines such as the Daytona 675, Speed Triple and Rocket III, plus the enduring popularity of Triumph's retro classics, all contributed to this strong sales performance, the company says.

"Triumph has grown steadily year-on-year for the last few years, which has given us a very solid business platform," says Tue Mantoni, commercial director. "This year's figures continue the trend, despite tougher conditions in the US market, and demonstrate clearly that Triumph continues to be a dynamic and profitable business.

"A significant contribution to our growth in sales stems from the successful launch of new products and the work we have done with our global dealer network," Mantoni says. "The consistent, positive performance allows us to continue to invest strongly in R&D and also to attract stronger dealers, who are crucial to deliver our vision of providing outstanding customer experiences."

Sustainable and profitable growth remains the strategic focus for 2008. Triumph's 2008 financial year started strongly with the successful launch of two new models: the new Street Triple in the middleweight streetfighter class; and the Rocket III Touring.