Triumph Rewards Dealers


Triumph has initiated a Premier Dealer Group (TPG) to acknowledge dealers who "have shown commitment to the Triumph brand, their market and, most importantly, to the Triumph customer." Triumph Premier dealers reportedly benefit from programs "designed to ensure their continued success," according to spokesperson Monika Boutwell. This is the first time the OEM has awarded exclusive status to a portion of its dealer community.

Platinum Dealers are Baxter Cycles (Marne, Iowa), Bogart's Motorsports (Birmingham, Ala.), Breeze Cycle (Omaha, Neb.), British USA (South Houston, Texas), California BMW Triumph (Mountain View, Calif.), Capitol Area Triumph (Highspire, Pa.), Cascade Moto Classics (Beaverton, Ore.), Daytona Triumph (Ormond Beach, Fla.), Doug Douglas Motorcycles (San Bernardino, Calif.), European Motorcycles of Pittsburgh (Wexford, Pa.), Foothills Triumph Motorcycles (Lakewood, Colo.), Great Bay Motorcycles — a Dealernews Top 100 Dealer (North Hampton, N.H.), Hermy's Triumph (Port Clinton, Pa.), Indy Triumph (Indianapolis), Life Cycle (Kalamazoo, Mich.), PJ's Triumph (Albuquerque, N.M.), Pure Triumph (Fort Lauderdale, Fla), RPM Motorwerks (Belleville, Ill.), St. Pete Powersports (St. Petersburg, Fla.), Team Triumph of Wisconsin (Janesville, Wis.), Triumph Detroit (Roseville, Mich.) and Triumph of North Georgia (Cumming, Ga.)

Erico Motorsports of Denver, the Dealernews Top 100 Dealer of the Year for 2008, was named a Triumph Gold Dealer, as was Southern California Motorcycles (Brea, Calif.), another Top 100 winner. Performance Cycle (Bethany, Okla.) a Top 100 Dealer, was named a Triumph Silver Dealer.

For a complete listing of the OEM's platinum, gold and silver dealers, visit