Triumph Motorcycles has selected McRae as its North American Public Relations Agency of Record. McRae will support Triumph through a comprehensive communications program that includes national lifestyle and business news media as well as regional news media in markets that have Triumph motorcycle dealers.
“Triumph has experienced solid growth for several years and are we are very excited about working with McRae to better tell our story throughout North America,” said Mark Kennedy, CEO of Triumph Motorcycles North America. “While Triumph has a storied heritage, we are creating distinctive, state-of-the-art motorcycles and cutting edge apparel that are recapturing the hearts of the American public.”
Triumph is the iconic British motorcycle manufacturer that gained national prominence in the 1950s by being featured in blockbuster movies including The Wild One with Marlon Brando and setting world land speed records at the Bonneville Salt Flats. Triumph now produces some of the most technologically advanced and distinctive motorcycles available, which range from the class-leading Speed Triple sport bike to retro-styled modern classics and the stylish and comfortable Rocket III Touring. The company’s line of casual apparel features original designs with the Triumph logo as well as the image and signature of Steve McQueen, who rode a Triumph in the blockbuster movie “The Great Escape” and was an ardent motorcyclist and Triumph fan. The apparel line is available through Triumph dealers, major department stores and boutique clothiers.
“McRae aggressively looks for opportunities to work with companies that are emerging or re-emerging as the leaders in their respective industries, and Triumph is a fantastic opportunity for us,” said Joe Snowden, President of McRae. “We have a great team with a strong background in consumer products and lifestyle brands, and we really clicked with the Triumph folks. Triumph has an incredible story to tell.”
In addition to producing class-leading motorcycles, Triumph offers a comprehensive range of accessories such as windshields, saddle bags and custom trim pieces that enhance and personalize the styling, functionality and performance of the motorcycles. Triumph also offers a full range of motorcycle riding apparel that includes boots, pants, jackets and gloves that were designed specifically for motorcycle riding, as well as belts, wallets and watches that are stylish at any time.