Troy Lee Builds a Custom You Can Drive


Troy Lee Designs seem to have mastered cool. Helmets, race gear, collectibles and now, supermoto bikes. Stop by booth 3059 to see TLD's Supermoto concept bike, a chunk of stock Honda CRF450X wrapped in a huge slice of badass. The street-legal supermotard features Marchesini wheels, Brembo stoppers, a Baja Designs light kit and a twin Pro Circuit exhaust, like those on the CRF250R.

Of course, the whole package has been run through the TLD imagination factory, where the plastic was shaved down, parts were powder coated and the paint given a nice candy gloss.

The bike was originally built as a design project for American Honda. One will end up in Japan so the OEM can mull over building a production supermoto bike, all though it would likely not be built on the same high-end specs.

The name behind the brand, Troy Lee, says he believes there's a market in the United States for supermoto bikes, even if the OEM's lineups don't reflect that. "We're diehard supermoto fans. It's a cross between a scooter and an 1100," Lee says, adding there's not a bike in the middle ground between liter bikes and scoots.

Bob Weber, TLD's VP, says he's not sure how many of the concept bikes will be made and the design-house-cum-race-shop is trying to gauge interest. TLD is not, however, interested in becoming a bike manufacturer, he adds. The concept ride would be priced around $15,000 to $16,000 MSRP, Weber says.

"It's more of a design exercise, but we've got people who want them," Weber says. Dealers visiting the booth should know that writing a minimum order gets them a 52 inch by 38 inch vinyl wall hanging of Jeff Ward, complete with his autograph.