Troy Lee Designs and Shock Doctor, a maker of mouthguards and team sports protection products, have partnered to create the Premium Protection Products line for the motorsports market.
Debuting this fall, the line will include protective shirts, shorts and pants, as well as chest and joint protection. All will feature Shock Doctor Technology.
"The amount of R&D that has gone into this collection of Premium Protection Products is mind-blowing," Troy Lee stated in a press release. "Motocross protective gear has never seen a combination of technology and design like this before. This product is all branded 'Troy Lee Designs' and distinctly features Shock Doctor Technology."
Tony Armand is president and CEO of Shock Doctor. “We were looking for a leadership brand that was a good fit with Shock Doctor and was aligned with our high standards of design and quality," he said. "Troy Lee Designs is an ideal choice. In addition to controlling their own distribution, which provides an outlet to expose more riders to Shock Doctor Technology, the new product line will offer greater protection and a safer riding experience to more enthusiasts."
Bill Best is Shock Doctor’s vice president of product development. "The Shock Doctor team has been working for more than two years on design criteria for this collection," he said. "We then refined these concepts through rider testing to ensure we met rider standards. We are thrilled to be working with Troy Lee Designs to provide Premium Protection Products that meet a real need in the market."
Shock Doctor’s bio says it entered the motocross market two years ago and has developed products such as the Eject helmet removal system, motorsports protective apparel and a series of high-tech custom bags. The company has sponsored several programs and teams, including the Troy Lee Designs/Lucas Oil/Honda Team.
Posted by Arlo Redwine