Troy Lee Designs of Corona, Calif., is assuming control of its Canadian distribution, effective with the introduction of the 2008 product line. The new company will be Troy Lee Designs Canada.
Long-term company associate Derek Farthing has been appointed Canadian agent and will manage day-to-day operations. Farthing has an excellent grasp of the Canadian market as well as company direction and initiatives, a spokesperson says.
Most of the existing independent sales representatives will stay engaged with the brand and inquiries should be directed to the Canadian offices, the spokesperson says.
The company is busy establishing a full-service distribution facility with a customer service team in Edmonton, Alberta.
The company thanked BMGSPORTS Ltd. for its support and commitment to Troy Lee Designs.