FORT WORTH, Texas - Tucker Rocky/Bikers Choice has hired Phil Davy to fill the role of senior director of apparel brands. Davy will oversee brands including MSR, Answer, Pro Taper, River Road and Firstgear.
Davy has more than 37 years of industry experience. In the past, Davy has been the sales manager for O’Neal, brand manager for Renthal and international marketing manager for Leatt. He is also well known for his work with Icon.
“Tucker Rocky/Bikers Choice has been a company I have competed against yet respected for over 20 years, and I am proud and excited to start on this new path,” Davy said.
From a press release.