Tucker Rocky to merge with MAG

Publish Date: 
Mar 27, 2014

INDIANAPOLIS, Ind. – Tucker Rocky/Biker’s Choice has agreed to merge with Motorsport Aftermarket Group (MAG) in a deal set to close next quarter, MAG announced today.

Indianapolis-based LDI Ltd. LLC, the sole shareholder of Fort Worth, Texas-based Tucker Rocky/Biker’s Choice, will become the majority shareholder of the combined company.

Leonard Green & Partners LP, the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company, according to the announcement.

J.A. Lacy, president and CEO of LDI, will become CEO of the combined company, which will operate under the Motorsport Aftermarket Group name. Brian Etter will continue in his role as president of MAG’s branded product, media and online retail operations. Dan Courtney will continue as president of Tucker Rocky/Biker’s Choice.

“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said MAG Chairman Arnie Ackerman.

Lacy added, “Long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”

The merger would create one of the largest conglomerates in the powersports industry, encompassing manufacturing, design, media, retail and now, distribution. MAG brands include:

  • Vance & Hines, Performance Machine, Renthal, Progressive Suspension, Kuryakyn, Mustang Motorcycle Seats, Roland Sands Design, DragonFire, Burly Brand, Xtreme Machine, MAG Europe and the Powersports University program;
  • MotorcycleSuperstore.com and J&P Cycles; and
  • Cycle News and MotorcycleUSA.com.

Tucker Rocky's house brands include ANSR, Bikemaster, Biker's Choice, Bully Locks, Firstgear, MSR, ProTaper, QuadBoss, River Road, Speed & Strength and T-Bags.

The transaction is expected to close in the second quarter. The closing of the transaction is subject to customary regulatory approvals and closing conditions.

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Posted by Holly Wagner