INDIANAPOLIS, Feb 18, 2011 - If you’re looking for free videos on ways to improve your operations or expand the product knowledge of your sales team, make a point this year to visit the Tucker Rocky exhibit on the expo’s main floor.
The distributor is continuing the video and digital marketing push it began last year and now has some 200 training videos in its library. And every week it adds four or five more. Dealers and consumers can view the videos at www.tuckerrocky.tv. Dealers may download the videos for use on their own websites by accessing the Tucker Rocky dealer FTP site. Consumers can go to YouTube to download videos for products offered by Tucker Rocky and its dealers.
“We’re continuing to produce those and, long-term, we believe it’s a good investment,” says Steve Johnson, Tucker Rocky president and COO. “We’re using them to train our reps, and our reps are then using them to train dealers.”
Many of the videos are produced by TR in its studio in the Fort Worth, Texas, headquarters. It also works with its suppliers to produce product-training videos for its library. Others are produced by suppliers that distribute them through TR.
In addition to videos about its own brands, such as Firstgear, River Road, Answer, MSR, ProTaper, Quad Boss, Biker’s Choice, and BikeMaster, videos are available from some 40 outside suppliers represented by Tucker Rocky. These include such well-known brands as Cobra Engineering, Barnett, Bridgestone, K&N, National Cycle, NGK, Nolan, Dunlop, Dowco, K&L, Ogio and Yuasa.
One video now under production represents a new approach by Tucker Rocky. It teaches dealers and consumers how to work with their equipment. The video shows how to push the horsepower at the rear wheel of a Harley-Davidson from 63 hp to 106 hp. It’s the kind of video that Johnson expects to become an increasingly important part of TR’s video efforts.
“I don’t want to produce dramatic, entertaining videos, like ride videos,” he says. “I want to show people how to do things, how to take an engine apart and make it better. We’re working with manufacturers to create videos like that. We’re going beyond just product features and benefits; we’re getting into how-to type videos.”
Samples of the videos will be playing at the Tucker Rocky exhibit throughout Dealer Expo, and dealers can learn more about the video program by talking with company representatives.
Tucker Rocky’s exhibit this year is slightly smaller than last, but is similar in theme. The exhibit space will be devoted largely to the company’s own brands since most of its suppliers have their own booths at the show. There will be plenty of new products in the TR booth, says Johnson, especially from River Road, Answer and MSR.
“The key thing for dealers,” says Johnson, “is to come and see new product and talk with us, one-on-one. It’s an opportunity to find out what we are doing and to discuss ways that we can help them be more successful. The thing we’ve always tried to do is be a partner with our dealers.”