Tucker Rocky, Scorpion part ways, helmet company returns to dealer-direct sales

Publish Date: 
Dec 12, 2012

FORT WORTH, Texas - Tucker Rocky and Scorpion Helmets have severed their distribution agreement, with the helmet company planning to return to dealer-direct sales, a strategy the brand was founded on back in 2004.

The distributor’s president and COO, Steve Johnson, announced the new arrangement in a press release.

By discontinuing sales through multiple distribution channels, which included Tucker Rocky’s efforts, Scorpion’s parent company Kido Sports goes full circle to return to being a dealer direct aftermarket company. Future sales will go through Scorpion Sports Inc.

“Though Tucker Rocky has shown to be an effective sales partner for Scorpion and has exhibited the type of professionalism and success all vendors have come to expect from TR, ultimately the path of dual distribution did not fit in with SSI’s newly restructured organization and Kido’s US sales strategy,” John Kim, vice president of business operations for SSI, said in the release. “We are grateful to TR for their passion and effort in support of the Scorpion brand and we wish them continued success.”

With the relationship severed, SSI reports that it can now focus on the Scorpion apparel and Scorpion helmets brands.


Scorpion hires KLIM veteran as new national sales manager. Click HERE


Scorpion Sports was one of the great powersports success stories of the mid-2000s. Industry veteran Eric Anderson and South Korea’s Kido Sports founded the brand in 2004, and J.D. Power’s annual helmet satisfaction study soon rated it as one of the country’s top five brands.

The company was founded on the basis of dealer-direct sales, and Anderson promoted this dedicated strategy as good for retailers. Soon, however, the company began selling to consumer via its website and through a short-lived setup on Amazon. In 2009, it began its relationship supplying helmets to Tucker Rocky — reserving sales for both helmets and apparel through SSI. About the same time, Scorpion dismissed Anderson.

Scorpion announced earlier in December that it was relocating its headquarters and West Coast distribution facility from Lake Forest to Santa Fe Springs in southeast Los Angeles County.

The release stated that both companies wish each other success in their chosen markets.

Posted by Dennis Johnson

 


FURTHER READING:

Tucker Rocky adds Scorpion Helmets to lineup

Scorpion Sports responds to TR deal