Tucker Rocky Show: 65 Vendor Reports

Publish Date: 
Sep 2, 2009
By Arlo Redwine

On the following pages, in alphabetical order by company name, is new-product information we picked up at the Tucker Rocky dealer show in late July. A future article will review the new stuff from ProTaper and Tucker’s apparel brands.

“New” is a relative term in these reports. Some products were introduced early this year. Others won’t be out for a couple of months. The idea was to let you browse through the listings. To this end, here’s an index.

Page 1 (this page)
Accel
American Motorcycle Specialties
Ancra
Arrowhead Electrical Products
Avon Tyres
Barnett
Baron Custom Accessories
Bazzaz
Bestop
Bikers Comfort in Action
Bobster’s

Page 2
Cobra Engineering
Continental
CrampBuster
CV4
Cyber
Cycle Country
Cycle Protect
Cycle Sounds
Cycra
Cyron

Page 3
Daytona TwinTec
DG
Drop-Tail Trailers & Accessories
Dunlop
DVS
FMF
FrogToggs
Gilles Tooling
GoPro
Hardline Products
Hiper
Hotbodies Racing
JT Sprockets

Page 4
Koronis Parts Inc.
LeoVince
Lethal Threat Designs
Lucas Oil
Maxima
Mile Marker
ModQuad
Myrtle West Customs
National Cycle
New-Ray Toys

Page 5
Nolan
Omega and Jett
Original Bike Spirits
PJ1
Pro Armor
PSR
QuadBoss
Scorpion Exhausts
Seizmik
Shad
Shark

Page 6
Slipstreamer
Smooth Industries
SparX
S&S Cycle
Street FX
Swisher
Vertically Driven Products
VisionX
VonZipper
Wiseco
Zero Gravity

Accel was at the show with its SLM (Self-Learning Module) for fuel-injected Harleys. It automatically recalibrates the fuel system to accommodate new exhaust pipes, intakes, air cleaners, etc. The module plugs directly into the factory throttle position sensor, crank position sensor and oxygen sensors. According to Accel, the SLM automatically compensates for changing loads, weather conditions and altitude while the customer rides. There’s no need for dyno tuning or downloading calibrations to a computer. “No need to reflash the ECU,” Accel says. “Simply plug it in and ride.” Five SKUs cover a wide range of Harleys. Some part numbers come with an oxygen sensor and weld-in bung; others use the factory oxygen sensors and come with a throttle position sensor plug.

Be on the outlook for Accel going metric. A metric SLM is in the works, as are a bunch of metric parts, which Accel claims will debut at Indy. The company is hiring staff now to make this happen.

American Motorcycle Specialties is redesigning its Ortho gel seat pads and was displaying a prototype at the show. The company says it narrowed the pad in front so that it doesn’t cause riders to spread and raise their legs as much. As with the old design, an orthopedic notch in the cushion reportedly relieves the tail bone.

American Motorcycle Specialties also now offers rain covers for the pads. They’re sold separately and retail for $9.95.

Ancra's 1.5-inch Big Bike tie-downs will soon come in two versions: a cam buckle model tightened by pulling the webbing through the buckle, and a ratchet buckle model that allows for greater tension. The ratchet buckle model has a gradual release feature that lets the user release tension one gear at a time. With both versions, vinyl-coated S-hooks are attached to each end of nylon webbing. The tie-downs are 66 inches long and come with a hand loop. Each strap has a claimed working load limit of 600 lbs. and a breaking strength of 1,800 lbs. They are available in standard and integra models in black, red and royal blue webbing (so there are 12 SKUs altogether).

The rep at the booth for Arrowhead Electrical Products had three points to make: 1) Arrowhead is the largest supplier of powersports alternators and starters in North America. 2) Arrowhead has been supplying snowmobile and personal watercraft starters for years now. It is in the process of helping Tucker Rocky add those items to its offerings. 3) While the sales of new motorcycles, ATVs and other powersports vehicles are down considerably in 2009, the sales of used vehicles are way up, and the repair business is up as well.

Avon Tyres' Storm 2 Ultra sport/sport-touring radials make use of three compounds as well as the company’s Advanced Variable Belt Density (A-VBD) construction with differing steel tensions and densities. “These tires are so good in the rain, riders tout they feel like they are riding on dry pavement,” Avon’s marketing materials say. “No longer will they have to sacrifice grip for mileage.”

A medium compound center tread and softer compound shoulders are combined by the third compound. Likewise, the A-VBD construction results in a densely wrapped belt in the center section and a more loosely wrapped belt on the shoulders. All lead to better mileage and high-speed stability, according to Avon.

The Storm 2 Ultra comes in six front and nine rear sizes. Prices on the front range from $169.92 to $197.79, the rear from $212.42 to $286.43. They will be available in October.

In other Avon news, the company has new sizes for the Cobra AV71/AV72. They are 130/80B17 and 180/65B16 to accommodate 2009 Harleys.

Barnett now sells 12-inch-long throttle-by-wire extensions for 08-and-up FLH models, allowing customers to install ape hangers. These plug-and-play extensions require no soldering or modifications.

Tucker Rocky became a distributor for Baron Custom Accessories early this year. According to the person manning the Baron booth, Tucker originally picked up 118 parts. But the first three months of sales exceeded its expectations so much that it ordered 250 more SKUs. Because Baron makes stuff for Harley-Davidsons and metric cruisers, its parts are in both the Tucker Rocky street catalog and the Biker’s Choice one.

Baron was displaying several products, including Big Air Kits (performance air cleaners) and chromed contour grips. Tucker also distributes Baron-branded bullet tachometers, mini bullet tachometers, risers, handlebars, floorboards, lowering kits and more. The Baron rep emphasized the company’s “silent salesman” product packaging with full product descriptions on back.

Bazzaz was displaying its new Z-Fi MX fuel control unit for dirtbikes and ATVs. Preprogrammed for a slip-on exhaust, the unit comes with software, a USB cable and an application-specific harness for plug-and-play installation. It has self-mapping capability for dyno use if the customer also buys the optional Z-AFM kit. Benefits reportedly included increased power and torque, as well as better throttle response. The Z-Fi MX fuel control unit stores two maps that are switchable on the fly with the optional Map Selection Switch. The product is for closed-course race use only.

Bestop was promoting new Kawasaki Teryx applications for its Bikini Top, Windjammer and Duster UTV products, all of which were introduced last year. As the name implies, the Bikini Top covers the top of the vehicle. The Windjammer protects the back of the cab, and the Duster covers the back cargo area. All are made from a black, 23-ounce “poly cotton diamond point grain fabric that maintains its shape in any temperature, is mildew-resistant and contains UV inhibitors,” according to the Bestop catalog.

Spanish brand Bikers Comfort in Action was displaying its latest technical underwear: the Top Sport top and bottom in men’s and women’s versions. Manufacturer Jip Motor said it designed the apparel with an anatomical pattern for the riding position. The top has extra protection in the neck, chest, shoulders, elbows and shoulder blades. Both the top and bottom have entirely flat sewings, and make extensive use of Coolmax and reflective materials. Both retail for $90. Tucker Rocky has distributed the Bikers Comfort in Action apparel for seven years.

Bobster's Gunner convertible sunglasses/goggles ($79.98 retail) feature photochromic lenses that start out clear and then darken under UV light. The glasses come with two sets of lenses (clear and photochromic), a removable goggle strap, removeable closed-cell foam, a carrying case and a microfiber cloth. They are prescription-ready.

Invader sunglasses ($64.98) also have photochromic lenses. Their fleece-lined open-cell foam is permanent. The Invader comes in three versions: black frame with light-smoke-to-dark lenses, tortoise shell frame with orange-to-smoked lenses, and tortoise shell frame with light-smoked-to-dark lenses.

Bobster designed side grooves into its Phoenix goggle ($49.98) so that it could fit over glasses. It comes with three sets of lenses (anti-fog smoked, amber and clear), a carrying case and a microfiber cloth.
(Continued on page 2.)

Cobra Engineering had a Swept Speedster exhaust system for the Honda Fury. The company says the arching lines of the system mirror the rounded forms of the bike. Other claims include a deep rumble that nevertheless keeps the noise down. “Rich and throaty, but not window-rattling either,” the company says. Like all Cobra Speedsters, the system comes with the Cobra PowerPort for increased low-range and midrange power. It also has Cobra’s limited lifetime warranty. The retail price is $689.95.

“We’ve had to do multiple production runs on this pipe because of its popularity,” Cobra’s Camron Bussard said. “So the bike must be selling well.

Has it been a while since you saw a new custom bike from Cobra? The company says it has cut back on creating all-out custom bikes and is instead focusing on real-world bikes, motorcycles highly accessorized with Cobra products.

Continental was displaying its first motocross tire in 50 years: the Conti Gelande Sport (GS) intermediate knobby. According to the company’s rep, the tire had been in development for two years. He said it’s priced lower than normal because Continental isn’t known for dirtbike tires. He also said that Continental has noticed a shift toward lower-priced tires. To attract business, the company is doing twice as many price promotions than normal. But overall, he said, Continental is still having a good year.

CrampBuster is the maker of a large plastic tab that slips over the throttle grip to act as a cruise assist. The tab rotates upward on the grip freely (allowing the rider to grab more throttle), but pinches the grip when turned downward. Just like a ratchet.

Beginning early this year, Crampbusters added a chrome color to its standard black offering. Not real chrome, mind you. Just plastic. The company actually experimented with actual metal, but the tab got too hot under the sun. The chrome version comes in only two of the four sizes offered in black: wide and oversize/wide. All Crampbusters come with a 100 percent money-back guarantee for both dealers and customers. The product retails for $10.95, and could make a great Christmas stocking stuffer.

On display at the CVR booth were its Fuel Kool thermal gas tank barriers made of thermal-resistant materials to reflect radiant heat away from the fuel supply. The barriers reportedly eliminate vapor-lock shutdowns. CV4 also points out that cooler fuel means more horsepower and less fuel consumption. The machine-washable barriers are installed and removed via fabric fasteners. Applications are most popular dirtbikes and sport quads. The starting retail price is $75.35, and this price applies to most of the applications. A rep at the booth said customers who install thermal film instead of a barrier often end up paying more if they use three or four gas tanks during the season.

CV4 was also promoting its tank top aimed at aftermarket tanks, many of which are clear, allowing UV light to penetrate them. It retails for $55, and fitment is universal.

Cyber soon will begin selling two new helmets, the U376 and the U378 based on the U376 but with a peak. They feature a flip-down sunshield and adjustable ventilation. Retail prices haven’t been determined. Tucker Rocky has distributed Cyber helmets for 10 years.

Cycle Country's Work Force Plow mounts to the A-arm of nearly any ATV. Features include an ARM (assisted-release mount) system, as well as Cycle Country’s proprietary drive-up Speed-Latch and a seven-position blade. Customers can choose either the 52-inch X-Force poly blade or the 52-inch BearForce steel blade. The system requires a winch or electric lift.

Cycle Protect is a new vendor for Tucker Rocky, but company claims to already be the market leader in alarm and theft recovery systems for motorcycles. Tucker Rocky president Steve Johnson said the distributor had searched all over the world for a new protection vendor. “Cycle Protect is the best level of technology that we’ve found so far,” he said. “You can sell it for $599, and you’ll be able to take, say, $200 off the insurance policy for theft. So it’s an automatic sell to Gold Wing owners, Harley owners, any guys who have the expensive bikes.”

Cycle Protect’s product is called The Liberator. The 1-inch-thick GPS device is the size of a credit card. It is mounted onto the bike and works with any phone service in the U.S. Its accelerometer/movement alert tells users almost immediately when the motorcycle is tilted or moved. A “Geofence” alert indicates when the bike has been moved out of or into a predetermined area. A speed alert notifies the rider when the driver has gone above a certain speed. A battery alert says when the battery dies or has been disconnected (though The Liberator will continue to work through a backup battery). Most important, users and the police can use the device to learn the whereabouts of the bike within a few feet.

As mentioned, The Liberator retails for $599, and the dealer margin is 42 percent. Dealers can also make money off the installation. Customers can buy only the immobilizer for $120.

Cycle Protect was also promoting marketing software aimed at dealerships. The software is fully customizable and helps dealers do things such as e-mailing customers and other CRM functions. There is a $2,500 upfront fee. Then, it’s free as long as the dealer sells 10 Cycle Protect units per month. Otherwise, the company charges a monthly fee.

Cycle Sounds has new stereo systems for sportbikes and ATVs. Of course, the company has long had systems for boats and cruisers. But did you know it also has units specifically designed for scooters, bicycles, Segways and even wheelchairs? “Anything that makes 12 volts, we can put a system on,” a Cycle Sounds rep told us. All these products are collected at www.twowheelproducts.com. The ATV kit retails for $299. It comes with 2-inch water-resistant speakers, a waterproof mini amplifier, a MP3 player holder, and P-clamps for mounting the speakers on a 7/8- or 1-inch handlebar. The systems comes chrome-plated or powder-coated black.

Dealers get Cycra’s new display with an $800 buy-in. It comes complete with product, and by buying in bulk, a dealership increases its margin to 40 percent from 35 percent. Cycra’s new Probend CRM handguards mount on the center of the handlebars. This allows the company to offer two SKUs instead of the eight required to accommodate the upper, curved portion of the bars. Suggested retail for the bars is $124.95.

Cyron has been with Tucker Rocky for only six months, but it has been in the lighting business for nine years. The company started with motorcycle lighting, then branched off into TV backlighting, architecture and home theater.

New from Cyron are courtesy LED lights for hard saddlebags that turn on automatically when the bags are opened (like refrigerator lights). The lights have a manual on/off switch as well. The wireless mechanism consists of a magnetic connection. The lights themselves mount on a fabric fastener, so they can be removed and used as a flashlight. The lights can work similarly in tool chests, hatches and drawers.

Another new product is Safety Skirt Lights for the tail end of baggers. Three light strips go under each bag and the fender. The lights point toward the ground. When the rider hits the brakes, the strips light up with the taillights. Retail is $99.95 for the three pieces. A two-level circuit lets the strips act as a running light and a braking light.

Cyron’s most popular items are its LED accent lighting kits retailing for $149.95.

The Cyron rep said dealers should stress that LED lights are better than regular 5mm bulbs. Regular bulbs put out a certain amount of light, but then nothing when they go out. On the other hand, if one element of an LED light consisting of six elements goes out, you still have most of the light left. Plus, each element puts out 120 degrees of light in a full circle. In comparison, bulbs direct the light.
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Retailing for $249.95, Daytona Twin Tec's Twin Tuner II adds ignition control to fuel management for an additional $50 over the original Twin Tuner. Applications are ’01-’09 Harley-Davidson Twin Cams and ’07-’09 Sportsters with a Delphi system. A special part number with a $290 MSRP is also offered for fly-by-wire dressers.

According to Daytona Twin Tec, the product increases horsepower, improves throttle response and eliminates spark knock. It measures 4 inches by 2 inches by half an inch, and just plugs in. It can use Dynojet Power Commander maps you’ve already created. It’s also compatible with the Twin Scan II+ Tuning Aid (eliminating the need of a dyno).

Customers can add or subtract fuel (up to plus 30 percent or down to minus 20 percent) and retard spark timing up to 10 degrees.

DG had R-Series and O-Series ATV exhaust systems with an aluminum body but a steel midpipe. This allows it to retail for $199.95 instead of the usual $269.95. A rep for DG said that about a year ago the company asked its R&D department to produce something under $200. A spark arrestor comes included, and the rep said the canister is easily repackable with any four-stroke packing. “The era of $300 to $400 slip-ons is over,” he said. “Nobody spends a lot on used ATVs.” He said DG is moving away from hard-anodized and powder-coated products. Instead, the company is ball-burnishing the aluminum to create a satin finish. That way, the pores of the aluminum are closed, and the product is still anti-oxidising without requiring a surface finish.

Drop-Tail Trailers & Accessories signed up with Tucker Rocky soon after Dealer Expo. Its main product line is a range of ride-on, raise-up trailers that fold up and stand up. The lineup includes a “two-up” cruiser/sportbike trailer ($2,650 retail), a big “one-up” cruiser/trike trailer ($2,450), a two-up dirtbike trailer ($2,250), a three-up dirtbike trailer ($2,350) and a powersport utility trailer ($2,150) for ATVs and side-by-sides.

With all the trailers, the tailgate/ramp converts to a storage table in the stand-up configuration. All models also have an integrated spare tire mount, as well as a hydraulic hand pump operation with lowering valve. Empty trailers can be towed in either the fold-up or flat configuration.

Optional accessories include tool boxes, stone-guard kits and spare tires and wheels.

Drop-Tail also sells ride-on, get-off motorcycle chocks, low-profile drive-on motorcycle dollies and ratchet tie-downs. The chocks come with a universal mount kit so that they can be mounted “anywhere,” according to the manufacturer.

Drop-Tail claims to enforce MAP pricing.

Dunlop's newest tire is the dual-compound Sportmax Q2 that replaces the Qualifer. The tire’s new profile reportedly puts down a bigger footprint at extreme angles, allowing for greater angles and speed. New carcass construction in the front and rear tires includes “continuous hex beads that are both lighter and stronger to enhance steering response in the front tire and increase cornering stability in both tires.”

DVS is a new vendor with Tucker Rocky. The 14-year-old shoe maker has traditionally sold only to skate shops, which have protected territories. Now it’s looking to expand into powersports dealerships. Five styles of shoes are now in the Tucker Rocky catalog. Retail prices range from $55 to $85; margins (dealer best) range from 33 percent to 35 percent. Tucker is also handling a DVS hoodie as well as DVS hats and T-shirts. Magazine ads for the shoes feature riders Kevin Windham, J.C. Waterhouse and Mike Mason.

A rep at the booth said a lot of dealers need to be educated on how to sell casual shoes.

FMF was showing off a new Apex slip-on for the Ducati Streetfighter. Retailing for $1,099.99, it comes with a replacement heat shield for the right side in response to rider complaints that the stock one makes it difficult for them to get their foot on the peg.

FMF’s Doug Muellner reminded us that FMF is taking a broader approach in marketing its street exhausts. While the company has the credentials for this segment, he said, the Apex brand is still considered a “new guy.” Therefore, FMF is devoting as much effort, if not more, to the Apex line as it does to its off-road segment. The main value of aftermarket exhausts for nonracers, Muellner said, is increased rideability overall, not peak horsepower in one small area of the powerband. With that in mind, FMF works to broaden and improve the entire powerband, thus improving the entire riding experience. The more ergonomic shield of the Streetfighter slip-on is another result of this philosophy, as are superquiet inserts that FMF is now developing as optional items.

Finally, Muellner gave us a peek on his laptop of a new Apex slip-on and full race systems for the Buell 1125R/CR/RR. They should be available any day now. The full systems will be available in both stainless steel and aluminum.

Frogtoggs' newest product is its 17-inch-long Frogg Leggs over-boot leggings. Made from 600-denier rubberized nylon, they feature adjustable calf and ankle straps, a custom-fit calf wrap with a top cinch draw cord/cord lock, and a waterproof rippled rubber outsole. The upper reportedly provides leak- and burn-free protection. The leggings retail for $49.99 and come in black only in three sizes: small/medium for shoe sizes 7-9, medium/large for shoe sizes 9-11, and large/extra-large for shoe sizes 11-13.

Gilles Tooling's Transmission Chain Adjuster (TCA) is aimed at racers, stunters and anyone else demanding dead-on motorcycle geometry. It allows for precise positioning via a graded scale. The rear wheel position can be read off in millimeters. The adjusters are available in different hard-anodized colors for all 600cc and 1,000cc sportbikes. An optional lifter and optional stand bolts allow the rider to jack up his or bike easily. Optional crash pads protect the axle and swing arm. The adjusters retail for $209 per set.

This fall GoPro will sell a high-definition version of its onboard camera that will retail for $299.99, a hundred bucks more than the GroPro Motorsports Hero Wide. It will come with 32 gigabytes of memory, a wireless remote and a remote LCD screen.

The company has come a long way since it began in the fall of 2004. Its cameras have been noted by dealers two years in a row in a poll in which we ask dealers to list their top-sellers. In addition to Tucker Rocky, GoPro sells dealer-direct and through Marshall and Yamaha.

Hardline Products now has a resettable hour meter for four-stroke dirtbikes, ATVs and PWC. It has a resettable timer and three resettable service alarms. Every five hours of operation, the meter flashes “Clean Air Filter.” Every 10 hours, it flashes “Change Oil.” And every 20 hours, it flashes “Valve Service.” All are resettable with the touch of a button.

Note that the total hours accumulated are not erasable. But the meter has a second resettable time mode that lets the rider record a running time period.

The hour meter hooks up with just one wire and retails for $49.95, 10 bucks more than the previous version that couldn’t be resetted.

Hiper is hoping to attract more nonracers with composite carbon fiber ATV wheels retailing for $109 to $145 instead of the usual $180. The price range reflects the two versions of the wheel: with or without beadlocks. (Beadlocks allow riders to run lower tire pressures, resulting in better traction in the mud.)

A rep for Hiper said the wheels have been four years in the making. For context, he said the center of the market is a $100 aluminum wheel without beadlocks. So for a little more money, riders can benefit from lighter, stronger carbon fiber. In fact, the Hiper rep claimed carbon fiber is 2.7 times stronger than aluminum.

The wheels are made in the United States.

Hotbodies Racing's MGP Growler carbon fiber slip-ons for Japanese sportbikes have the following selling points: No modifications are necessary, they’re a direct OEM replacement, no re-jetting is necessary, and they’re made in Italy. Plus, they retail for just $299.

JT Sprockets was displaying five-bolt carriers for Ducati Monsters with single-sided swing arms, such as the 800 Monster. The company will also be coming out with a six-bolt for the 1098 and 1198. With the factory carrier, you have to remove the back tire to change the sprocket. With this one, you don’t — so it becomes easier to change out the sprocket when tweaking gears. The carriers will retail for about $106.
(Continued on page 4.)

Keronis Parts Inc. (owner of the Speed Industries brand, among others) had a new plug-and-play UTV light bar requiring no wiring work. The RZR application comes with three lights and retails for $379; all others come with four and retail for $419.

The company also was displaying Krossfire HID kits for UTVs. You replace the headlight bulbs, mount the ballasts, and run wires to the battery and relay. The result is six times the stock light, according to Koronis. The kit retails for $279.

Finally, Koronis was displaying a storage trunk that goes under the driver’s seat of the Yamaha Rhino. Installing the mounting plate requires little work, and the trunk locks in place so that it doesn’t shift during operation. It retails for $99.99.

The LeoVince SBK Unlimited is a slip-on street exhaust inspired by stunter Jason Britton and his Team No Limit. The canister — which retails for $399 to $719, depending on the application — comes plain with no logo of any kind. The customer (or dealer) can keep it this way or add his own logo or artwork. LeoVince will badge or laser-engrave the can for $100. In fact, the stainless steel silencer comes with a polished aluminum sleeve for just that purpose. A website for submitting artwork should be up by next year. Customers will be able to log on to the site, lay their design over the can, and order it online. The SBK Unlimited is available for the top 13 sportbikes.

LeoVince also now offers a stainless steel X3 system that’s steel-blasted to look like titanium. The full system retails for $579, the slip-on for $379, and the head pipe for $239.

Sprucing up the LeoVince booth was Valera Mollo, the granddaughter of Pietro Mollo, who founded the Italian manufacturer in 1954. She and her brother Giacomo are both involved with the company.

In business since 2003, Lethal Threat Designs sells decal stickers, embroidered patches, workshirts, T-shirts and sportbike tank protectors. Tucker Rocky has been a distributor for the company for four years. Lethal Threat Designs has several licenses with rock bands. In addition, the company’s Terry Keane said that the top motorcycle airbrush artists aren’t getting enough custom work, so they’re now willing to work with him. They paint a design on a panel and then send it to the company, which scans it into a computer to produce a sticker. The artist not only gets paid, but has his name promoted. Lethal Threat also employs in-house artists.

Just a couple of Lethal’s new products are shown here. The company was also promoting free display racks that can plug into gridwall, pegwall or slatwall.

Lethal Threat is a sister company of Car Tatoos, which has been around since 1989. It created the famous “The Brat” design of a kid giving the finger while urinating.

After picking up Lucas Oil in February, Tucker Rocky now distributes seven oils made by the company. New items handled by Tucker include the Lucas Oil Motorcycle Octane Booster. It reportedly increases the octane rating by three points. It lubricates the upper cylinder for easier piston travel and valve seat protection; enhances life and performance from pumps, injectors and carburetors; and lubricates rings for improved cylinder life. A rep said the booster makes a big difference at temperatures above 100 degrees. That’s why, he said, the product is aimed especially at air-cooled Harleys. It comes in a 15 oz. retail bottle, or in multiple-gallon containers for your service department.

Tucker has also picked up Lucas Oil’s fork oils and Slick-Mist spray-on wax.

Lucas Oil supports the AMA outdoor off-road series. It also is sponsoring the entire 2010 WERA team. Endorsements have come from legends like Malcom Smith. According to the rep, next year Lucus Oil will begin sponsoring AMA road racing.

Maxima was introducing a new filter division. ProFilter open-cell foam air filters are pre-oiled with Maxima FFT. They feature a bonded dual-stage filtering thickness of 16 mm (10 mm inner foam combined with a 6 mm outer foam), and have 13-mm-thick sealing foam. Dyno tests have reportedly shown a horsepower increase thanks to increased airflow. Each filter comes with disposable gloves and retails for $9.95.

Maxima also sells ProFilter MaxFlow OEM replacement oil filters retailing for $4.95. MaxFlow reusable stainless steel oil filters filter particles as small as 35 microns, according to Maxima. They retail for $29.95.

ProFilter oil filter covers ($29.95) are CNC-machined out of 6061-T6 billet aluminum. Available for most popular models, they reportedly increase flow rates.

Talking about Maxima sales in general, a rep at the booth said prices are down 12 to 13 percent across the board. Sales with Tucker, he said, are up 8 percent, but sales overall are down 2 percent.

Mile Marker has a countertop POP display that demonstrates the variable speed line control found on its new VMX2500 light-duty winch. The display is powered by DC/AC converter and holds takeaway brochures. Dealers who order five or more winches get the display for free. Note that the sample winch comes with the display and is not intended for resale.

The VMX2500 has a load capacity of 2,500 lbs. and comes with both a handheld and handlebar remote control.

ModQuad now has a replacement carrier bearing for the front differential of the Polaris RZR. The stock one is plastic. ModQuad’s is made from 7075 aluminum. It takes about six hours of labor to install it.

Myrtle West Customs, traditionally not known for affordability, was displaying an “economy kit” that includes a wide-tire rim that matches the stock front one, thus allowing the customer to change only one wheel. Kits are available to accommodate 240 mm, 300 mm, 330 mm 360 mm tires. The rims come polished, and in black and chrome. Applications include the ’99-’07 Hayabusa, the ’08-’09 Hayabusa, the ’04-’09 R1, the ’03-’09 R6 and the ’06-’09 ZX-14. Retail prices start at $1,154. A rep at the booth pointed out that dealers can sand down the polished rims to add paint.

Also coming out shortly from Myrtle West is a Trick Air Ride, air hydraulics using the factory damping, meaning all the factory suspension is retained. The system will retail for $1,495 on exchange for the factory forks.

Myrtle West was also displaying a custom ZX-14 it built for Tucker Rocky. The bike was designed by Adam Cannie Desing and Jonathan Martin, and painted by Jimmy Jackson Design. Sponsors were Aggressive Edge Powersports, Avon, Clear Alternatives, E.K. Chains, Galfer, Hotbodies Racing, Performance Machine, PSR, RIS Designs, Roaring Toys and Vortex.

National Cycle was telling dealers to get ahead of the Tucker Rocky 2010 catalog by stocking a selection of new products available now. Harley dealers may want to note the following new Vstream Windshield applications: For ’98-’09 FLTRs: 18-inch clear Quantum Poly ($189.95 retail), 15.25-inch clear Quantum Poly ($159.95), 9.25-inch dark tint Quantum Poly ($149.95), and 9.25-inch light tint Quantum Poly ($144.95); and for ’84-’96 FLTs: 21.75-inch clear Quantum Poly ($189.95), 18.75-inch clear Quantum Poly ($159.95), 15.75-inch clear Quantum Poly ($149.95) and 15.75-inch dark tint Quantum Poly ($174.95).

National Cycle also has a new Vstream dark tint windshield ($289.95) for the Suzuki B-King. Other new Suzuki products: a fender tip set and light bar for the C109R.

New-Ray Toys had several new products, including the first-ever figurine of stunt rider Aaron Colton. Other toys included bikes and support trucks for James Stewart, Kevin Windham, Chad Reed, Jordan Suzuki, Yoshimura Rockstar Suzuki and Monster Energy/Pro Circuit/Kawasaki. Customers can buy the bike only, the truck only, or both in a gift package. The figures/bikes retail for about $17, the trucks for $30 and the gift sets for $60 (except the Jordan one, which retails for $50).
(Continued on page 5.)

Also new is a toy dirtbike that comes with One Industries graphic stickers that the buyer can put on. It retails for $12.99.

The Stewart, Reed and Windham products are scheduled to hit stores before Thanksgiving. The other toys are available now.

Nolan's N43 Trilogy, the “Crossover Helmet,” has several quick-change accessories: a removable chin bar, peak and shield. It also comes with an integrated sunshield and a removable liner. The main shield accepts the Pinlock anti-fog insert (included). The N43 is available in sizes XS to XXL. MSRP is $299.

The Omega booth was displaying not only the new Omega Neck Brace, but the Jett boot as well.

The neck brace has been available since July. The company claims the brace’s open-front design and strap suspension system allows it to distribute impacts better than closed-collar braces. The design also promotes airflow. The Omega neck brace retails for $299.95.

The Jett boot is about 3 lbs. lighter than other boots on the market, according to the Omega rep. Because the boot is entirely injection-molded, the manufacturer did not have to weld on the sole, he said. The boot breaks down in back for a very wide opening. All parts are replaceable without tools. The upper is also replaceable. Large buckles and straps are easily accessible even to gloved hands. The Jett comes in black and white in sizes 7 to 14. It retails for $399.95.

Original Bike Spirits' newest product is its Cycle Fuel System Supreme fuel system and carbon deposit cleaner, which reportedly improves fuel efficiency and drivability, reduces engine ping and knock, and helps reduce emissions. Original Bike Spirits says riders should use it as a regular maintenance item every 3,000 miles. The cleaner comes in an 8 oz. container and is for gasoline engines only.

PJ1 was promoting its TrackBite traction compound, which, before a motorcycle race, is poured onto the asphalt in front of the tires. A booth rep said that some NHRA racers are no longer using tire-warmers because TrackBite works so well. The product reportedly increases lap times, will not soften or harm tires, and is ready to use (no mixing required).

Pro Armor's Pro Am Series uses thinner metal and simpler styling to reduce pricing. For example, the swing arm uses 0.199-inch-thick metal instead of the 0.250-inch-thick metal found on Pro Armor’s higher-end swing arm. Similarly, the belly armor went from 0.160 of an inch to 0.125 of an inch.

Pro Am Series retail pricing is as follows: $59.95 for the grab bar, $89.95 for the front bumper, $79.95 for A-arm armor, $139.95 for Sport Series nerf bars, $89.95 for full-chassis armor, and $99.95 for swing arm armor. These prices are for brushed aluminum. Black versions of the nerf bars, front bumper and grab bar retail for a little more. Pro Armor makes the parts for the Arctic Cat DVX400, the Honda TRX450R and 400EX, the Kawasaki KFX400, the Suzuki LT-R450 and Z400, and the Yamaha YFZ450 and Raptor 700.

Pro Armor was also promoting new HID kits and POP materials.

PSR had new axle sliders that protect the spools for motorcycle stands, which are sometimes ripped out of the nut during a crash. A threaded rod is placed through the hollow axle. The sliders are then attach to both sides. They are CNC’d from billet aluminum. Suggested retail prices are $54.95 for the front and $59.95 for the rear. They’re available in red, blue, black, gold and chrome for most sportbikes. A supermoto application is coming soon.

PSR also had a new steering stabilizer with 20 settings. It comes in chrome and green in addition to standard colors gun metal, red, blue, black and gold. The damper retails for $399 (recently lowered from $459). It comes standard with a black dial; optional anodized color dials in gun metal, red, blue and gold are $20 each.

PSR now offers economy front and rear stands that retail for $49.95 and $54.95, respectively, with a margin of 35 percent. This compares to the company's regular stands that retail for $129.95 and $199. According to PSR, they can be used to drive traffic to your dealership.

In 2004, PSR had just three part numbers. Today it has about 1,200. PSR says it has recently increased its advertising budget.

QuadBoss was displaying the QuadBoss Boom Bag Upgrade Kit for its soft Zipperless Oversized Bag that comes in black or Realtree camo. The kit consists of three bags. Two of them hold the Cycle Sounds speakers, which connect to the front of the Oversized Bag, replacing the cooler bags. To make up for the loss of the cooler bags, the third bag of the kit is a removable cooler with shoulder strap that fits inside the large compartment of the Oversized Bag. The waterproof 5.25-inch 200-watt speakers come with a 50-watt, two-channel digital amplifier that puts out more than 100 decibels. It can be connected to an iPod, MP3 player or satellite radio via an integrated jack. A pouch for an iPod or MP3 player is included and attaches to the ATV’s gas cap or tank with three self-adhesive rip-and-grip strips. The kit retails for $299. Pricing for the Zipperless Oversized Bag is $155 for the black and $176 for the camo.

Dealers use Scorpion Exhausts' bike riser to merchandise sportbike accessories. They raise a bike with a bunch of stuff on it, then place next to it a board outlining the parts and saying how much a customer saves by buying the package. European dealers started using the stand 18 months ago, Scorpion said, and have reported great success. Here in the U.S., the stand is free if dealers buy $1,500 in pipes. Otherwise, it costs about $300 (from Parts Unlimited only). It comes with the promotional panel shown.

Scorpion also has an online picture library from which dealers can download images for their own websites. Scorpion’s online “sound zone” allows people to click on 55 different bikes to hear how a Scorpion exhaust sounds on them. Scorpion recorded the sounds during European testing. Dealers can place links to the samples on their own sites.

Seizmik recently lowered the suggested retail price for its center consoles to $179 from $200. Consoles are available for 450, 660 and 700 Rhinos, as well as for Rangers, Prowlers and the Big Red. The console holds two drinks and has a weatherproof locked storage compartment.

Shad had a new 49-liter matte black top case that’s 15 percent to 20 percent cheaper than its 50-liter model with a glossier finish, a place to hold documents, and the option to add colored panels. The 49-liter model can hold two full-face helmets. It’s bike-ready thanks to more than 400 mounting applications.

A Shad rep said that next year Tucker will start distributing Shad soft bags. They’re already available from Shad’s other distributor, Binetto Group in Miami. One such product is a soft bag that is strapped to the rider’s leg. Another is a GPS tank bag that can be attached via magnets or suction cups.

Shark is celebrating its 20th anniversary this year. In recognition, it’s selling the RSR 2 Carbon with a shell made of five different fibers, epoxy resin and visible carbon. The model symbolizes the anniversary because the first Shark helmet, the XRC, was the only carbon helmet at the time. Note that the carbon on the RSR 2 is located only where the helmet needs to be reinforced.
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Other new Shark helmets are the S700 and S900 of the company’s Sport Road range. They replace the S650. The models share the same basic platform, but the S700 has several optional features that come standard on the S900. These include a 2.2mm shield that's anti-fog and anti-scratch; a removable nose mask; a removable chin cover; and a sunshield. Concerning the latter, note that all S700s come with the mechanism accommodating a sunshield, even if a customer decides against it.

The S900 retails for between $259 and $299. The S700 retails for between $199 and $209, and the sunshield costs $25 more. Both models come with a fully removable liner and cheek pads.

Shark’s new RSJ open-face helmet has been out for only a few months. It comes with a quick-release shield, a side-operated sunshield and a fully removable interior.

Shark’s transforming Evoline helmet has four new colorways: plain white and wine red, as well as a graphic called Wayer in two color schemes (white/silver and black/silver).

The rep at the Shark booth pointed out that all Shark helmets have received a four- or five-star ranking from the United Kingdom’s relatively new SHARP safety standard.

Slipstreamer intends its SS-20 Stealth windshield for low-to-the-ground, low-profile motorcycles like the Mean Streak, Warrior and V-Rod. It’s made of Lucite acrylic 3/16th of an inch thick and retails for $199.95, hardware included.

A Slipstreamer rep said the company has seen a huge increase in sales of its Vintage Series shields, both last summer and this summer. He also pointed out that Slipstreamer’s turnaround on a build-to-order is about two weeks.

Smooth Industries was trumpeting its new back-to-school wares. Last year the company had Pro Circuit Monster Energy stuff. This year it switched to Rockstar Makita Suzuki for three officially licensed products: a three-ring binder, a soft lunchbox and a $30 youth backpack. The company also has its own “Ride Smooth” soft lunchbox and three-ring binder, along with two 12-packs of pencil featuring various brands.

SparX had new graphics for its S-07: The Platinum, Good Vs. Evil, Mustang and Buck King. A rep at the booth, John Kim, said SparX doesn’t want to be the helmet company that has everything. It doesn’t want to be too general. It wants to cater to a niche market consisting of the bike night crowd, the younger and edgier. “If the majority of customers don’t want these graphics,” Kim said, ”that’s a good thing. We’re going after new riders with no allegiance to a brand yet.”

SparX has implemented a new program in which dealers receive 5 percent off all future orders after a $1,500 buy-in of new, nondiscounted graphics. The program is orchestrated using a Visa credit card.

Kim believes the helmet industry is on the cusp of increased sales due to pent-up demand. He noted that the average age of a helmet is three years old. In the past five years, ridership has increased dramatically, but in the past two years helmet and apparel sales in general have been flat. So according to SparX’s research, many people have been holding off buying new stuff. A lot of relatively new riders have three-year-old helmets, and the time for the usual sales spike has passed.

S&S Cycle was displaying its new bolt-in Easy Start Cams that reportedly allow someone with a modified engine to start his or her bike with a stock starter regardless of displacement or compression.

Here’s how the cams work: Each of the two exhaust cam lobes have a spring-loaded compression release lobe on the cam at the point where the valve would normally be closed. The lobe holds the exhaust valve open slightly at cranking speed. This releases some of the compression, making the engine easier to crank. Once the engine starts, the rmp increases, the compression release lobe is centrifugally retracted, and the engine runs normally, with full compression.

Gear-drive-style versions are available for ’99-’06 Big twins. Gear- and chain-drive-style versions are available for ’07-and-up Big Twins. The cams come in three different grinds: one aimed at low-end torque, one for peak horsepower, and one somewhere in between. Each grind is optimized for certain applications (see S&S for details).

Suggested retail prices range from $345 to $795.

S&S also was promoting its relatively new 106 cu. in. big-bore kit for ’07-and-up Big Twins. It retails for $680.

A company rep also said that S&S is now doing ’06-and-later chain-drive cams in all S&S grinds, nine altogether.

Street FX had a warning light for when the rider has forgotten to cancel a turn signal. The light mounts somewhere on the bike’s dash. Then, if the signal is left on for too long, the light slowly brightens.

Swisher displayed plow blade extension kits that reduce a dealer’s need to carry multiple sizes of plows. The QuickSwitch (QS) Plow Blade Extension Kits can add 10 inches to 50- and 62-inch Swisher QS plow blades. The top extensions retail for $84.99, the bottom ones for $99.99. For context, the regular 50-inch blade retails for $474.99.

A rep at the Swisher booth said sales were down. During the recession, Swisher is hoping that more and more farmers decide to buy a pull-behind mower for their ATV instead of another tractor, spending $2,000 instead of $10,000. To this end, the company has posted on its website a guide comparing the cutting speeds and times of a pull-behind and a tractor.

Vertically Driven Products is a new company with Tucker Rocky. Its UTV Amplified Sound Bar requires no wiring by the customer. One sound bar fits six UTV applications thanks to separate bracket kits (the factory tops have the same width but different mounting patterns). The bar has a 100-watt amplifier with an on/off switch and volume knob. A 12-foot cable works with any iPod or MP3 player, which is held by the included docking station that can be mounted anywhere. A 12-foot power cord works with any 12-volt power source. The sound bar has six overhead LED lights. The two-channel, three-way 200-watt speaker system consists of two 6-inch woofers, two 2-inch midrange speakers and two 1-inch tweeters. The UTV Amplified Sound Bar retails for $399.95, and the mounting bracket costs $13.95.

VisionX says the housing of its 10-watt Solstice Solo LED light may only measure 2 inches by 2 inches by 3 inches, but it puts out 900 lumens. (In layman’s terms, it’s really bright.) The lights reportedly draw only 0.75 amps and have a life of 50,000 hours. Optional accessories include portable battery packs, handlebar mounts, helmet mounts and tube frame mounts. Customers can buy several of the lights and daisy-chain them together. The resulting chain needs just two mounts, one for each end. The lights come with a lifetime warranty.

VonZipper is a new vendor for Tucker Rocky, which is distributing all the brand’s goggles, lenses and tear-offs: 60 SKUs in all, according to VonZipper. Designs range from staid to flashy. The VonZipper catalog features racers Justin Brayton, Brian Deegan, Wil Hahn, Ryan Sipes and Ryan Summey in casual poses.

Tucker is also selling the “meat and potatoes” of the VonZipper line of sunglasses, as well as a selection of accessories, a rep said.

As far as new products go, the Porkchop MX goggle ($70 retail) now comes in a lime/pink colorway. A Porkchop Legit Kit comes with a royal blue goggle, headphones and a storage case for one goggle and two spare lenses. It retails for $150. Receiving multiple new colorways are the Bushwick XT goggle ($50 or $60) and the Sizzle MX goggle ($35 or $45), the latter of which also gets a Legit Kit ($140).

VonZipper offers a wide selection of display cases.

Wiseco's new electronic fuel injection controllers, Generation 3.5, allow dirtbike and ATV riders to adjust fuel flow with a push of a button. No dyno or computer is needed. There are three basic zones of operation, similar to a carburetor’s. One sets the “pilot jet” for idle and cruise. Another sets the “needle jet” for acceleration. And the third sets the “main jet” for heavy loading and wide-open throttle. The controller can log data, subtract fuel and tune the accelerator pump. It’s for race applications only. Retail prices range from under $300 for dirtbikes to $329 to $349 for quads.

Wiseco was also promoting its lifetime guarantees on forged clutch components. Customers who keep the original bill of sale can send in broken or notched components to receive new ones. The program is retroactive to all purchases made in 2009. Only the original buyer qualifies.

Zero Gravity has launched the Corsa Series of windscreens with more wind protection than its SR Series and Double Bubble shields. In fact, where the latter shields block more wind using a “bubble” that ends a little bit from each side of the shield, the Corsa Series shields are just one big bubble. The extra protection stretches all the way across.