Tucker Rocky president Steve Johnson touched on this during an interview with Dealernews, saying, "You can go through the portfolio and say, 'When do people buy this?' And if it's expensive, if it gets bought with a new unit, that tends to be more stressed than a commodity. That's one of the clear changes that we've seen: There has been a migration toward value, downgrading."
Tucker also used the show as a chance to shoot product videos for its new training initiative, Tucker Rocky TV. The videos can be watched by reps, dealers and consumers. They're burned on DVDs and posted on www.tuckerrocky.tv, consumer sites, MySpace pages, YouTube or a combination thereof. (For more on the show, go to www.dealernews.com./TR.)
