Tucker Rocky Stays On The Throttle in '09

The folks at Tucker Rocky Distributing acknowledge that current economic conditions are factoring into their decisionmaking, but say they don’t plan to squeeze the binders on new product and are in Indy to showcase a plethora of new offerings. TR’s latest products will be on the “What's New at INDY” wall at the distributor’s main display (Booth 101, Convention Center).

The company has added many new vendor-manufactured brands and products during the past year, including LeoVince exhausts, Royal Purple lubricants, custom sportbike equipment from Epic Power Sports and Gregg’s Customs, Arlen Ness custom cruiser parts, GoPro and MotoCam 360 cameras, Cycle Sounds audio gear, Shad luggage, FroggToggs outerwear, Sportech windscreens and fueling accessories from McCuff, just to name a few.

Tucker Rocky’s 2009 ATV catalog features over 6,000 new part numbers, with many of them for the SxS market. An expanded ATV/SxS display will have a bevy of new products from Quad Boss and Ducks Unlimited brands; multiple offerings from Pro Armor, Bestop, Blingstar, Speed Industries, Seizmik and iShock; suspension equipment from KYB, Rancho and Elka; a new track system from TJD; show specials and a drawing for a race replica LTR450 Suzuki.

TR also has some new in-house street and off-road apparel brands that deserve a closer look. On the street side, there’s the newly expanded River Road collection featuring the three-quarter-length Taos jacket and the Alloy and Tango vented, matte black jackets; the redesigned Firstgear Kilimanjaro jacket and new-for-2009 Firstgear Kathmandu jacket; and the large new line of edgy Speed & Strength street apparel.

In off-road gear, there’s the new Rockstar pant, jersey and glove – also in youth sizes – two new MSR Rockstar helmets, Answer's new Comet X helmet and a new line of Answer Alpha gear.

“Despite the current economic environment, we will move through 2009 with cautious optimism,” says Stephan Ulbrich, Tucker Rocky’s director of marketing. “The negative press and media coverage can become overwhelming, but only if we allow it to.

“You can crawl into a hole and hope for better days or you can press forward and control your own destiny. Our commitment to servicing our dealers is stronger than ever,” Ulbrich continues. “We understand times are tough and we will continue to be here for our dealers when they need us most.”

Be sure to stop by the booth, see the gear, and ask about the many “Indy Show Specials” the company is offering.