Chrome Capital has added Classic Harley-Davidson of Reading, Penn., and Horsepower Harley-Davidson of Williamsport, Penn., to the roster of dealers offering its TestRide leasing program.
TestRide is a vehicle lease designed exclusively for Harley-Davidson motorcycles. Lease terms are two or three years with no mileage restrictions, and no further obligation. When the TestRide period comes to an end, the customer can renew the lease, purchase the bike or simply return the bike to the dealer.
“Chrome is a very well-run organization. The Chrome Calculator prices a lease instantly, allowing our sales managers to close more deals,” says Kevin Kodz, GM at Classic Harley-Davidson. “We offer a TestRide lease to everyone who walks in the door."
“I like that Chrome’s TestRide program has not changed our sales process. We can offer leases as an alternative on both new and used Harleys side by side with a traditional loan. Our customers really appreciate the lower cost to ride that the TestRide delivers,” says Horsepower Harley-Davidson GM Kim Dugan.
Posted by Holly Wagner
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