EARLIER THIS WEEK, we reported that UFC fighters would be signing autographs at the Long Beach, Calif., stop of the Cycle World International Motorcycle Shows. Now comes word that the fighters will be on hand at all the remaining shows.
Advanstar Communications, owner of the shows (and of Dealernews), today announced partnership with lifestyle brand TapouT to bring its counterculture alive at the remaining 10 stops of the tour.
Commencing at the Long Beach show this Friday through Sunday, a TapouT Friday Night Fights feature will “come alive right on the motorcycle show floor,” according to an Advanstar press release. Motorcycle show attendees will be invited to relax in the TapouT Fan Lounge, meet TapouT-sponsored UFC fighters, gather autographs and watch previous UFC fights and select episodes of TapouT’s original reality TV series on big screens.
“We’re opening up the tour to an entirely new youth audience that is passionate about motorcycle culture,” said Advanstar’s Group Show Director and Director of Business Development, Jeff Dentremont. “To address their unique point of view, the TapouT/Bikes & Beats lifestyle area will feature music, video, fashion shows and everything else that will raise their pulse.”
To kick off this new partnership, TapouT crew members Punkass and Skyskrape and TapouT UFC fighters Mike Brown, Anthony Johnson and UFC Superstar Dan Hardy will greet fans and sign autographs at Friday’s show, where a TapouT tribute custom Suzuki built by VooDoo Industries Founder Rob Uecker will be unveiled.
“We are thrilled to be working with Advanstar on this exciting partnership and we look forward to getting to know the motorcycle enthusiasts and introducing them to the TapouT counterculture in each market across the country,” said TapouT President Marc Kreiner.
The TapouT Friday Night Fights feature with UFC fighter meet and greets, autograph signings and more will take place at the remaining shows:
Advanstar describes the shows as “an all-access pass to the world of motorcycling with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, watercraft and more, as well as vintage bikes, custom choppers, demo rides (in select markets), informative seminars and more. This nationwide tour will also give motorcycle lovers of all ages the opportunity to check out the latest gear and aftermarket accessories, see thrilling entertainment from the Ducati Freestyle Team and enjoy fashion shows, meet and greets with TapouT-sponsored UFC fighters, music and modeling contests in the Bikes & Beats entertainment area and more.”
For the 17th consecutive year, Cycle World is the title sponsor for the series. Box office ticket prices range from $15 to $17 for adults and $6 for children ages six to 11. Advanced discounted tickets are available online at an additional savings when bought a week in advance and include a free BikeBandit.com $15 gift card with purchase (while supplies last). For more information, call 800-331-5706 or visit www.motorcycleshows.com.
Posted by Arlo Redwine