Ultimate Builder Custom Bike Show coming to Sturgis

Publish Date: 
Jun 10, 2013

SANTA MONICA, Calif. - The Progressive International Motorcycle Shows announced that it will bring the J&P Cycles Ultimate Builder Custom Bike Show to the 2013 Sturgis rally in August.

"This is a chance to bring world-class builders from around the globe to the Sturgis Motorcycle Rally," said Tracy Harris, senior vice president of Advanstar Powersports, parent of the motorcycle shows (and Dealernews).

The J&P Cycles Ultimate Builder Custom Bike Show will be held from 9 a.m. to 4:30 p.m. Wednesday, Aug. 7, adjacent to the Sturgis Community Center on Fourth Street near Lazelle. Registration will be held from 9 a.m. to noon and judging will be conducted from 1 p.m. to 4 p.m. The awards ceremony will begin at 4:30 p.m.

Harris said bringing the Ultimate Builder competition to Sturgis will also provide motorcycle show staff with an opportunity to scout contenders for the 2013-14 nationwide competition, which will be held during the upcoming tour of the Progressive International Motorcycle Shows this fall and winter. "Those participants may not know about the Custom Bike Show, which travels to 12 cities across the country, or the purse prize that comes with it. We're looking to raise the caliber of builders in the program [and] celebrate the passion, the artistry and the craftsmanship that goes into creating those works of art," she noted.

Biker Pros organizes the competition. "I'm thrilled that the International Motorcycle Shows have expanded the production of the Ultimate Builder Custom Bike Show this inaugural year in Sturgis," said Bob Kay. 

Kay said the Sturgis competition will offer trophies, prizes and cash awards for winners of the following categories: Freestyle, Radical Bagger, Modified Harley, Retro Mod and Non-Harley Modified Street Bike.

The competition is sponsored by Anamosa, Iowa-based J&P Cycles. "We're happy to partner with IMS to bring the custom bike show to Sturgis, where a large percentage of our core audience is," said Zach Parham, general manager at J&P Cycles. "It's a unique opportunity for any business to be able to provide this type of full-service showcase of outrageous custom bikes for enthusiasts to view during one of the premier events of our industry. We're simply thrilled to take part."

For more information, contact Bob Kay at 817-312-0280 or click HERE.

Posted by Mary Slepicka